Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. Competitor analysis is a most crucial element of any company’s marketing and R&D strategy. The analysis provides a decisive edge to a company and allows management and R&D teams to benchmark their IP position against the rival competitors.
This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Competitor analysis has two primary activities, 1) obtaining information about important competitors, and 2) using that information to predict competitor behavior.
Competitor analysis involves critical analysis of a defined set of patent/non-patent publications, product portfolio, of the competitors of interest. Competitor analysis study involves in-depth study of the key competitors, their technologies, patent portfolios, patenting trends, non-patent publications, product portfolio, niche technologies, licensing opportunities, focus of R&D, marketing strategy and protection from infringement and litigation liabilities, SWOT Analysis, etc. We help you keep track of Top-notch firms, competitors and research groups worldwide.
Our team of highly skilled engineers performs extensive analysis of existing patent portfolio, focus of R&D, IP interest based on recent patent acquisition, patent assignment and companies financials etc.Our team of highly skilled engineers reviews new patent documents as they are granted, dissects them for relevancy, and inform you immediately of new developments. We also focus on key technologies so that you will know who is active in research and development areas that are important to you. We have the expertise to develop customized report with embedded tools (i.e. macros in Excel) to sophisticated graphical representations.