Understanding economic opportunity allows better utilization of sales and marketing resources. Our methodology for market potential analysis uses a combination of market, demographics and lifestyle data to gather actionable inputs for our clients. Our experts calculate market potential in terms of both customer potential and revenue potential, providing a holistic approach towards addressing untapped opportunity areas. Rigorous analytical techniques are used to organize the market into diverse segments, and market potential of each segment is calculated. Ingenious e-Brain Solutions forecasts total opportunity in terms of both customer and revenue potential, allowing clients to obtain a 360 degree overview of market opportunity.