One of the most inventive categories in recent years has been meat alternative. Consumer demand for meat alternative is exploding. To meet the consumer demands towards vegan, clean label and sustainability, a Europe-based leading producer of bakery products wanted to realign their product portfolio with meat analogues to capitalize on the opportunity in short-mid-long term.
The key challenge faced by formulator in this segment is how to make the meat alternative an enjoyable dining experience for the consumer, maintain accurate labelling, assure nutrition, and optimise the manufacturing process.
Our client wanted to understand the technology landscape and identify potential partners in the domain of mincemeat alternatives with a clean label profile, and upcoming R&D solutions for further investigation, followed by strategies/initiatives undertaken by key entities (established player, start-up, academia) in this domain.
Our research team employed a comprehensive strategy covering secondary research, patent, and scientific research followed by primary research to help clients understand technology and competition and uncover promising opportunity areas. We followed a five-steps solution framework to derive actionable insights for our client.
We provided the client with crucial recommendations for the employment of advanced technologies to ensure similar taste, texture, and appearance of the alternative mincemeat products. Impact of our service bought an advantage for our client in a sense: