Sharing detailed scientific or technical information to a broader audience, including the general public, is dissemination. This method is used to share information in a one-way system, which means the message’s sender will not receive a direct response. Those spreading their message can only gain greater engagement by encouraging two-way communication. When professionals publish their scientific or medical research findings, this knowledge becomes available to a broader audience. It can be taken up by many sources, such as the news media, to exploit the source of scientific discoveries further.
The scientific information must be made easy to convey to a non-scientific audience. To ultimately reap the benefits of educating a non-medical or non-scientific community, this method of sharing information must be effective.
Target audience is for different objectives and includes citizen, public, media, stakeholders, scientific key opinion leaders, researchers, industry leaders, KOLs from small or medium Size enterprises, policymakers and end-users.