A leading Packaging company approached Ingenious E-brain solutions to identify different aspects of optimization of secondary and tertiary packaging. Additionally, they asked us to identify key players in the packaging industry with similar technology.
There are three main levels of packaging which affects packaging and shipping of the products: the primary packaging, secondary packaging and tertiary packaging. Different packaging materials are used for various packaging purposes and have different functions.
Secondary packaging is mainly used for the logistical and branding display. Additionally, it is utilized to collect and protect individual units. Secondary packaging is also known as display or grouped packaging as they are made to display several units of products for sale. This facilitates resupply from the warehouse to the store and includes shelf-ready packaging (SRP), retail-ready packaging (RRP) or counter display units (CDU). These kinds of packaging are often used by the beverage, food and cosmetic sectors for displaying primary packs.
This type of packaging is significant for creating a brand image as it is often the first thing that the consumer sees. Thus, companies are working hard to make their products packaging more attractive and engaging, which reflects the real value of what’s the inside packet. Companies are following the latest packaging trends to differentiate their products from competence.
With a saturated and competitive market, products must divert customer attention from competing products, so companies are using secondary packaging to improve product visibility.
Tertiary packaging is one of the three types of wrapping used to protect manufactured goods for shipping or storing. It is used to protect not only the product but also it’s secondary and primary packaging.
Tertiary packaging is typically not seen by consumers since retailers usually remove it before products are displayed for sale. Examples of tertiary packaging might include brown cardboard boxes, wood pallets and shrink wrap.
There are many variables and solutions to optimizing secondary and tertiary packaging through the right selection of the materials such as testing the packaging; knowing the distribution cycle conditions and the products, etc. Here is a compilation of useful reference points to optimize the secondary and tertiary packaging given by our expertise:
– for the creation of the packaging
– to allow customers to recycle it
Testing the materials, the packaging, unit loads or the products itself with transport simulation testing equipment leads companies to:
– Reduce the use of stretch film by testing the unit load to optimize the packaging. This will contribute to reducing costs by reducing the use hours of the wrapping machine, decreasing the packaging waste and lower the CO2 emissions by reducing the weight of the load to be transported.
After the technology scouting, we provided our client with solutions of different processes, material and surface treatments in the optimization of secondary and tertiary packaging technologies that are currently in use in the packaging industry. Our scouting helps the client to start the R&D work. Also, we provided the list of assignee’s/competitors in the technology.