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A global frozen food player had redesigned its Go-to-Market (GTM) strategy to launch its products into a new region where deep changes in purchasing power, distribution channels, commercial structure, consumer behaviours, and social strata were observed, although, they faced the difficult task of implementing it.
The Client wanted our support in redesigning their GTM strategy and conducting strategic roadshows in the targeted region to understand the tipping points in terms of customer acquisition across the product segments and to plan delicate negotiations with distributors, retailers, and sales representatives.
This engagement helped the Client to understand the business impact of the GTM model. The following benefits and outcomes were delivered to the Client:
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