Technology Landscape And Partner Identification – Mincemeat Alternatives

Overview

As the electric vehicles and hybrid vehicles penetration are gaining momentum, thus, there are implications for lubricant product markets, including lubricants for light vehicles, which could see a fall in the European countries and North America region by 2030.

Business objective

The Client wanted to understand in detail how the increasing penetration of electric vehicles will impact on fuels and lubricant additive market and its manufacturers:

  • The main objective of the engagement was to understand the developments & penetration of electrical vehicles (FCV, hybrid vehicles, battery electric vehicles) and their impact on lubricant business, and automotive OEMs strategy in this space.

Approach

  • The implementation approach began with the engagement by acquiring an in-depth understanding of the company’s innovation reality, leveraging the framework. This helped us understand the context and prioritise the main gaps, and challenges, which were complemented by external benchmarks

Client’s success details

This engagement helped the Client to understand the business impact of the increasing penetration of electric vehicles, changes in engine design innovations, divesting from ICEs, and upcoming regulations in this space. The following benefits and outcomes were delivered to the Client:

  • Helped the Client in understanding the penetration rate of electric vehicles that would be a significant impact on the lubricant market as a whole; It is estimated that 50% to 55% of world lubricant demand comes from the automotive industry.
  • Helped the Client in understanding how impact varies across lubricant categories such as wheel bearing and chassis grease, transmission fluid, and gear oil; Since BEVs do not use engine oil, and they use only a small amount (volume) of greases and other secondary lubricant products.
  • Recommendations helped in identifying the HEV/PHEVs (Both having an ICE and powertrain battery) do use engine oil and, they will require additional higher performance grade lubricants that witness a new and valuable market.
  • Recommendations helped in identifying the engine oil demand will be hit hardest, witnessing slower growth in overall lubricants demand.

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