Botanicals are used to impart pleasant ﬂavor to products where consumers seek more authentic and unconventional taste experiences. Nevertheless, there are issues associated with botanical flavors in terms of stability, color, and flavor that require immediate attention.
The Client wanted to understand in detail about the opportunity areas in the domain of innovative botanical flavor in beverages:
The main objective of the engagement was to understand the use of botanical flavors in beverages:
The implementation approach began with the analysis of various botanical ingredients from R&D and commercialized sector. This helped us understand the context and prioritize the main gaps, and challenges followed by identification of key botanicals for marketing and potential partner for collaboration.
This engagement helped the Client to understand the business impact of botanical ingredients. The following benefits and outcomes were delivered to the Client: