Shoppers Drug Mart Inc. is taking significant steps toward its commitment to reducing plastic waste with the launch of the “Quo Beauty Cosmetics Free Recycling Program”. The Canadian retail pharmacy chain has collaborated with TerraCycle® to initiate the revolutionary program, enabling customers to donate US$1 to the Shoppers Foundation for Women’s Health™ for each pound of empty Quo Beauty cosmetics components offered to recycle.
The global cosmetics industry produces around 120 billion packaging units yearly, a major chunk of which is unacceptable by local recycling services. The new program introduces a convenient solution for customers to recycle empty Quo Beauty cosmetics components and keep plastic packaging from going to landfills and incinerators.
The program has been operational, allowing customers to mail their eligible empty Quo Beauty cosmetics components by signing up on the program page and downloading a prepaid shipping label. Once collected, the cosmetic packaging is cleaned and sorted by material type and then recycled into raw formats that manufacturers use to make new products.
Items eligible for recycling under the Quo Beauty Cosmetics Free Recycling Program
- Plastic & glass tubes, pots, sprays, jars, and pumps
- Lipstick, lip gloss tubes, lip balm, and wands
- Mascara tubes
- Concealer tubes and sticks
- Eyeliner pencils and components
- Eyeshadow and bronzer components
- Foundation packaging
- Powder components
Shoppers Drug Mart is the first Canadian pharma retailer to offer a free recycling program for their private-label beauty brand, setting a benchmark in the beauty sector.
Key Takeaways:
- Shoppers Drug Mart launches the “Quo Beauty Cosmetics Free Recycling Program”, in collaboration with TerraCycle
- Customers can contribute to social welfare by recycling empty Quo Beauty cosmetics components
- This initiative sets a benchmark in Canadian retail by offering the first brand-focused free recycling program, emphasizing corporate social responsibility and consumer engagement
If you’re associated with the cosmetics industry and willing to elevate your brand value by introducing such sustainability-related initiatives and developing eco-friendly products; reach out to our life science & healthcare experts to gather key insights around product development & regulatory compliance, address market challenges, identify potential partners, and access other tailored services by either filling out the form below or emailing them at contact@iebrain.com
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