Overview
The Personal Care industry is facing a huge disruption that affects its ability to generate profitable growth. This disruption will continue due to evolving and stringent regulations, higher safety standards, the growing power of e-commerce players, price pressure, shifting consumer preferences, and the explosion of small brands that have captured most of the growth in recent years.
Ingenious e-Brain (IeB) assesses the strategic paths and actions focused on the short, mid, and long-term horizons, usually ranging from 1 to 20 years down the line; IeB supports the clients in identifying and developing actionable plans to address complex business challenges related to supply chain, evolving consumer needs, regulations, and sustainability through our technology, market intelligence, and competitive intelligence services.
Our Sector Expertise

Next Generation Personal Care
- Inhalable Beauty
- Waterless Beauty
- Lab-Grown Hair
- Pre/Pro/Postbiotics
- Intelligent Devices
- Digitalization

Smart & Safe Home Care
- Self-cleaning Materials
- Waterless Cleaning
- Long-lasting Disinfectant
- Advanced Spraying Technology
- Sustainable & Natural Solutions
- Improved Anti-bacterial Solutions

Ingredients / Substitution
- Microbiome-friendly Skin Care
- Upcycled Ingredients
- Novel Polymers
- Bio-solvents
- Sustainable/Long-lasting Fragrance
- CBD

Sustainability
- Waste Upcycling & Recycling
- Waste Valorization
- Plastic Alternatives
- Carbon-Neutral Production
- Less Water & Land Usage
- Supply Chain Traceability

Packaging
- Sustainable Packaging
- Label-Free Packaging
- Plastic-Free Packaging
- Smart/Intelligent Packaging
- Packaging Automation
- Nanosensors

Personalized Cosmetics
- DNA-based analysis
- Customization & Data Science
- Immersive Beauty (AR/VR)
- Facial Mapping
- 3D Printing
- Programmable Hair Color

Green Cosmetics
- Biobased
- Naturally Sourced
- Organic Sourcing
- Vegan Ingredients
- Cruelty-free Beauty
- Biodegradable

Microbiome Based Cosmetics
- Microbiome Testing
- Pre/Pro/Postbiotics

Blue Light Protection
- UV Filters
- Vitamins
- Microalgae Bio-actives

Nutricosmetics
- Beauty Beverages
- Dietary Supplements
- Collagen-based Products
- Herbal Ingredients
- Anti-fatigue

Digitalization
- Personalized Beauty
- Phygitalization
- 3D Printing
- Production & Logistics