To achieve success in the innovative market, companies require a thorough understanding of the complete network of organizations involved in the delivery of a product or service. This diverse ecosystem comprises suppliers, customers, distributors, competitors, collaborators and so on. Each business in the ecosystem is uniquely positioned and interacts with other players through a constantly evolving relationship. Understanding all the factors which impact a business would help in identifying optimum channel strategy and specific intermediaries which would be most effective. Ingenious e-Brain Solutions helps clients understand the nuances of each entity in an ecosystem, and enables them to easily identify strategic alliances and collaborations with complementary entities.