Purpose of the Study

The Market research study was conducted understand the market trend and demand, consumer expectations and their needs and about the varieties of facial wipes available.



Study Overview

  • The study helped the client to identify trends about the application of wipes and about the active players in the field.
  • Innovations including biodegradable materials and novel absorbent materials, and easy and convenient packaging designs for wipes were identified
  • Novel technologies were identified for production of wipes and incorporation of active materials in the wipes.
  • Major players working towards innovation in this field were listed for possible business, merger or licensing opportunities


Growth Opportunities