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Purpose

Price Sensitivity model is a method to assess consumer’s price perception. It is based on the fact that there is a range of price for any product which is bounded by a maximum limit that a consumer is willing to pay and a minimum limit below which the product’s credibility is in doubt. This model helps our client’s in identifying the optimum price range under which the product should be launched in the market.

Step by Step Approach

IEBS follows the following approach to carry out the price sensitivity analysis for any product to provide assistance to its clients on formulating various strategies related to its product pricing within their organization.

Questionnaire – Key Questions

Price Sensitivity Model Questionnaire

Model Design

Price Sensitivity Model Graph
Price Sensitivity Model Definitions

How Client’s will Benefits?

This model can be fruitful to our client’s with the following business requirements:

PESTLE How Client’s Will Benefit