Competitive analysis services in marketing and strategic management assess current and potential competitors’ nature of business and its stand in the targeted market Competitor benchmarking also incorporates company comparison based on various parameters such as financial growth, R&D investments, profit margins, geographic presence, critical strategic initiative, manufacturing facilities, distribution mix, product portfolio, and industries served.
Competitor market research analysis is the most crucial element of any company’s marketing and R&D strategy. We provide competitive intelligence services that offer a decisive edge to a company and allow management and R&D teams to benchmark their IP position against the rival competitors. Our assessment provides both an elaborated and comprehensive context to identify opportunities and threats.
