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Competitive Analysis

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Competitor market research analysis/ competitive Intelligence is the most crucial element of any company’s marketing and R&D strategy. We provide competitive intelligence services that offer a decisive edge to a company and allow management and different departments like R&D, sales, marketing, Etc., to benchmark their position against rival competitors. Our assessment provides an elaborated and comprehensive context to identify opportunities and threats.

Overview:

There are more specific ways for competitor analysis based on the customized objective of different departments. For instance, the heads of R&D and innovation departments are mainly analysing their competitors based on the strength of the technology portfolio, covering key aspects such as breath and depth analysis, features & functionality, quality and reliability, and R&D investment trend, innovation trend, distinct, overlapping, and active technologies. On the other hand, heads of sales, marketing, strategy, etc., departments of the company demand the analysis depicting business strength excellence covering essential aspects such as geographic footprint, distribution channel, financial capability, growth strategy and productivity, and cost-efficiency and customer value.

Approach:

  • Detailed Company Overview (About the company covering headquarter, type of company (public or private), employee details, years of experience, different business segments, and products in different business segments)
  • Company Snapshot having financial details (Revenue and R&Ds of last three years, business segment wise revenue split and geography wise revenue split, percent share focused business segment in revenue)
  • IP analysis for selected product lines to understand the innovations in the pipeline (Expected next-generation products & technologies in the market in the near future by the analysis of patents of a company through IP valuation and landscaping)
  • Recent innovation & technology roadmap (New developed products, future technology mapping, technology adoption & forecast)
  • Detailed product portfolio of a company (Detail of products such as product type, key specifications, and so on according to the scope of study covering the relevant breadth and depth of the portfolio)
  • Detail of manufacturing facilities and R&D facilities according to data feasibility (no. of manufacturing facilities and R&D facilities along with location and other details such as production capacity, employees, and so on.)
  • Company’s short-term strategies (if any) along with intent [strategic initiatives for business growth having a short-term goal (2-3 years)]
  • Company’s long-term strategies (if any) along with intent [(strategic initiatives for business growth having a long-term goal (>3 years)]
  • Closely linked customers and their relationship with the company (Key customers of the company along with the time of relationship and nature of the relationship)
  • Cost competitive analysis and the positioning of the company (comparison of products according to cost, value add on various technical specifications)
  • Understanding different business units/ setups (Especially newly added) and their status (New business established by the company and key development in those businesses)
  • Activities related to sustainability (Strategies related to carbon reduction such as the utilization of renewable energy, changes in operations for carbon footprint reduction, and changes in the supply chain for carbon footprint reduction)

Objectives:-

  • Analysing competitor’s products by pricing research and product research
  • Analysing the demand-supply gap
  • Precisely evaluating the positioning of key players in the market
  • Achieving a sustainable competitive edge over its competitors
  • Setting up a process for continuous monitoring of industry developments by key competitors
  • Evaluating competitor analysis of the present as well as future strategies.
  • Ensuring better risk management for new products and new markets
  • Following the industry shifting trend to be relevant in future
  • Developing and maintaining USPs

Why Ingenious for Competitive Analysis?

  • IEBS follows a structural and multidimensional approach for the market to breakdown the company across individual elements.
  • IEBS goes beyond the standard data procurement process to ensure the hidden growth strategies of the company while analysing supplier-customer relationships closely.
  • IEBS in-house models can depict the company’s future product developments, their time-to-market, expected collaboration engagements, business expansions, etc.
  • IEBS analysts can highlight the critical information that is not publicly available while connecting multiple dots across different data sets and validating the same from ex and retired industry professionals.

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