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Competitive analysis services in marketing and strategic management assess current and potential competitors’ nature of business and its stand in the targeted market Competitor benchmarking also incorporates company comparison based on various parameters such as financial growth, R&D investments, profit margins, geographic presence, critical strategic initiative, manufacturing facilities, distribution mix, product portfolio, and industries served.

Competitor market research analysis is the most crucial element of any company’s marketing and R&D strategy. We provide competitive intelligence services that offer a decisive edge to a company and allow management and R&D teams to benchmark their IP position against the rival competitors. Our assessment provides both an elaborated and comprehensive context to identify opportunities and threats.

Purpose of Conducting Competitor Market Research

  • Recognizing SWOT- such as strength, weakness, opportunity, and threats of a company- gives insights into the key competitors in the market.
  • Evaluating competitor analysis of the present as well as future strategies.
  • Knowing the tactics of potential competitors.
  • Presuming the policies as per competitor’s tactics, which are included in the decision-making procedure.
  • Analyzing competitor’s products by pricing research and product research.
  • Analyzing the demand-supply gap.

Why Ingenious for Competitive Analysis?

  • We recognize the requirement of the market that fit in with the client’s products and services.
  • We precisely evaluate the positioning of key players in the market.
  • We provide the clients with suggestions based on the continuous monitoring of industry developments by key competitors.
  • We perform brand positioning research.
  • We provide the client with a sustainable competitive edge over its competitors.

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