Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. It also incorporates company comparison based on various parameters such as financial growth, R&D investments, profit margins, geographic presence, critical strategic initiative, manufacturing facilities, distribution mix, product portfolio, and industries served.
Competitive analysis is the most crucial element of any company’s marketing and R&D strategy. We provide solutions which offers a decisive edge to a company and allows management and R&D teams to benchmark their IP position against the rival competitors. Our assessment provides both an offensive and protective premeditated context to identify opportunities and threats.