Market sizing analysis estimates a market’s current scenario regarding companies’ overall revenue while dealing in any particular market. Another crucial component of market analysis is market forecasting analysis. It projects the future revenue characteristics and trends of the target market.
IEBS supports building scenario-based market models for clients to conveniently outline their strategy based on focused segment, geography, and timespan.
We delve into various industries for our clients to estimate & forecast the right and the most relevant segment, ensuring they make a critical decision with a narrowed focus. As a part of our estimation flow, we define the total addressable market (TAM), the Served Available Market (SAM), and the Serviceable Obtainable Market (SOM) for clients to organize their resources and reliably align them.
A market forecast is an essential part of any market study. It forecasts the size, characteristics, and trends of your target market in the future. Model-based forecast, probabilistic approach, visionary forecast, Etc., are the most common approaches to estimating market size. Other approaches may be influenced by information accessible on the market. For more accuracy and validation, multiple strategies and approaches are used effectively:
| • Historic Trend & Timeseries | • Demand- Supply Analysis |
| • Factor Analysis | • Correlation Analysis |
| • Probabilistic Approach | • Visionary Forecast |
| • Survey and Judgement Forecasting | • Parent-peer Market Trend Analysis |
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