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Market sizing analysis is a process of estimating a market’s current scenario in terms of companies overall revenue while dealing in any particular market. Another crucial component of market analysis is market forecasting analysis. It projects the future revenue characteristics and trends of the target market.

Purpose

  • Understand the market’s potential before planning to launch a new product or service in the market. 
  • Help companies understand the fundamental market dynamics, subsequently impacting the product’s performance in the market.
  • Market sizing research services help the companies to understand their positioning in the market. 
  • Market forecasting research services help the potential entrants in the market understand the market growth before penetrating the market segment.
  • Ensure proper allocation of investments.
  • Market analysis provides an idea about significant competitors and the ongoing trends in the market.

Approach

Ingenious conducts in-depth secondary as well as primary research to estimate the market size using the two methods: top-down and bottom-up. However, the selected strategy is based on the type of market information available. The best approach is to develop the market sizing using both the methods to attain higher precision of estimation.

  • Government Associations
  • Company Annual Reports
  • Company Websites
  • Company’s Presentation
  • Paid databases
  • News and press release
  • Magazines
  • Journals
  • Articles
  • Whitepapers
  • Blogs

To validate the market size, Ingenious conducts primary interviews (paid and unpaid) depending on the bandwidth of the project. We do free primary interviews across the value chain of the market segments, which includes key manufactures, supplier, end-user/customers. Also, paid interviews are conducted with the industry experts to gain insights on crucial and specific business requirement.

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