A new and emerging Tyre manufacturer
The client wanted to conduct a landscape and whitespace analysis of smart tyre technology which uses IoT and cloud computing.
An in-depth analysis of relevant assignee and product information was done through patent databases, company websites, product brochures, article, blogs and other secondary sources. The patents were then ranked using our in-house Patent Strength Analysis Tool. Following which a detailed patent landscape in the technology area was conducted to identify established and emerging products along with the whitespaces. The client’s core competencies were mapped with the identified whitespaces to identify the most feasible area to enter.
This study helped the client to identify the products which were patented or in application stages. It also helped the client to act accordingly in the white space area for future R&D, sales, marketing strategies, development and licensing opportunities. It helped legal teams to coordinate strategies that align with overall goals of the business. It also helped in identifying the key players in this segment.