Healthcare - Ingenious e-Brain
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Solutioning the industry with clean data, analysis, and data modernization


Ingenious e-Brain (IeB) has been supporting its clients relentlessly for the last 11 years and offering them strategy, insights, and access to clean and ethical data. With an empanelment of 700 plus Key Opinion Leaders across regions and specialties, IeB offers solutions in strategy development, digital innovation and convergence, market transformation, mergers & acquisition data support, regulatory and competitive intelligence tracking, and commercial analytics.

IeB is known for its primary research solutions across English and non-English-speaking markets. Our empanelled experts help us validate market trends and future roadmaps. In a world full of data garbage, IeB brings value by reaching out to experts, validating the information, and capturing the market pulse before anyone else. Our technical experts work alongside our Subject Matter Experts (SMEs) to create a technical (AI & ML-based) framework to filter the most relevant data for our clients, reducing the turnaround time in project deliveries.

Post-pandemic, the urgency to move from traditional to automation has been the success mantra of every industry segment, including pharmaceuticals, medical devices, Life sciences, HCIT, and related sectors. Hence, besides helping you transform your complex data into user-friendly datasets and dashboards; we assist you in assessing technology across healthcare sub-sectors and patents filed by med-tech companies from emerging markets. Our services have helped our industry partners acquire tech acquisition and transfer faster than peers. Med-tech around robotic surgery, blockchain, and metaverse are in current demand; and IeB experts facilitate you in accessing sustainable and ready-to-commercialize technology.

Digitization is the key to a sustainable and secure future, and our customers understand the relevance when it comes to converting patient data, customer perception, and prescriber sentiments into actionable insights. Our data has helped companies plan better product launches, create impactful market entry strategies, reduce operational costs, and tide severe competition. Our solutions are customized around your customers, and that’s why we are Ingenious.

Ingenious e-Brain brings together digitization and automation to enhance the experience of value-based consulting and white-labeled research around Business Intelligence, Patent Intelligence, Technology Intelligence, and more. Our experts are available 24 x 7 to support your teams based out of any time zone. Our solutions are also available in English and non-English languages (Spanish, French, Arabic, Japanese, and more) for better & easy understanding for clients based in linguistically diverse regions.

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Pharma, Biopharma and Generics

Post COVID-19 pandemic, industry has changed its way of dealing with market intelligence, entry, and access. Today, the pharma world is looking at digital solutions with a flavor of Artificial Intelligence, Machine Learning, and Analytics. On the contrary, their dependency on primary research and data validation has increased by 10-fold compared to pre-COVID. Automation, Digitization, and Analytics are the new ‘mantra’ of success, and Ingenious E-Brain offers comprehensive solutions to address today’s market needs.

Our coverage includes:

  • Social Media Analytics
  • Prescription Analytics
  • Distributor Analytics
  • Supply chain Analytics
  • Product/drug pipeline studies
  • Pricing Analytics
  • Regulatory Analytics
  • Market Access Analytics
  • HEOR (Systematic Literature Reviews)
  • Physician Mapping
  • Disease Epidemiology Modeling
  • Drug Sales Forecast
  • Etc.
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Medical Devices and Life Sciences

The medical devices industry is highly volatile. Each year, new version of equipment replaces the existing ones. There are loyalty switches in a price-sensitive market. Also, the Life Sciences sector is struggling with profit margins; and diagnostics are moving online, getting automated, and digitized. Even manufacturers are struggling to map the purchaser sentiments. Ingenious E-Brain tracks medical technology, patents, and LS product and consumable launches as reported and supports clients with blue and green ocean strategic insights. A combination of data, analysis, and automation can save you money, effort, and pain in a competitive global market.

Our coverage includes:

  • Social Media Analytics
  • Product purchase/decision Analytics
  • Supply chain Analytics
  • Competitive Matrix
  • New product launch/Product landscaping
  • Technology Scouting/Analytics
  • New market launch Analytics
  • Patient data Automation/Analysis
  • Regulatory Landscaping
  • Point-of-care Testing
  • Etc.
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The field of diagnostics has witnessed remarkable advancements driven by technology and innovation. From AI-powered image analysis to rapid point-of-care testing, diagnostics has evolved into a dynamic landscape that empowers healthcare professionals and researchers alike. Our consulting services combine cutting-edge technology research with deep market insights, ensuring our clients explore hidden opportunities. Our suite of services includes in-depth analysis of emerging diagnostic technologies, market forecasting, and strategic consulting. Whether it’s identifying new research areas, understanding competitive landscapes, or formulating effective market entry strategies, we have the expertise to support you in making better decisions.

Our coverage includes:

  • Emerging Technology Analysis
  • Opportunities for Mergers and Acquisitions
  • New product launch/ Go-to-market studies.
  • Academia Research Partnership Studies
  • Pricing Analysis
  • Digital Pathology Opportunity Mapping and Analysis
  • Customer Perception
  • Competitive Intelligence
  • Etc.
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Emerging Interconnected Healthcare Businesses

Healthcare business is no longer just hospitals, drugs, devices, and diagnostic kits. With access to technologies such as Blockchain, Artificial Intelligence, and Metaverse, the market no longer depends on number crunching and Excel spreadsheets. At Ingenious E Brain, we develop prototypes and tools to support your business needs that are interconnected. We not only track the pharma manufacturing units/CMO/CROs but also map the changes in chemicals and API segments that impact the pharma business directly. We look at Medical tourism that directly impacts hospital services business and indirectly impacts the sales of essential and maintenance drugs & diagnostics. Ingenious E-Brain research team covers technologies and patents from HC-IT, medical tech software, consumables, and more.

Our coverage includes:

  • Emerging Market Analysis
  • Emerging Technology Analysis
  • Emerging Product Pipelines
  • Medical Tourism Analytics
  • Blue Ocean Strategy studies
  • KOL Mapping
  • Clinical Trial Analytics
  • Pre-clinical Trial Analytics
  • API Screening Studies
  • Partner Identification Studies
  • Etc.




Suppliers/ Distributors

Product Manufacturers

End User

Provides the payment for the services

Provides reimbursement for the services and products

Influences decision making process

Supplies/distributes ingredients to product manufacturer

Manufactures products for the customers

End users of the products/ services

  • Government
  • Employers
  • Individuals
  • Philanthropy
  • Non-Government Organizations (NGOs/NPOs)
  • Supply/ Demand Analysis
  • Gap Analysis
  • Market Landscaping
  • Technology Transfer
  • Private Insurance Providers
  • Managed Care
  • Consumer Directed Health Plans
  • Pharmacy Benefit Managers (PBMs)
  • Hospital Systems
  • Physicians/Clinics
  • Nursing Homes
  • Home Health
  • Pharmacies
  • Public health
  • Regulatory Assessment
  • Technology Scouting
  • Identifying Cost-efficient Solutions
  • Market Analysis
  • Competitors’ Best Practices
  • Consumer Satisfaction Analysis
  • Technology/Trend Analysis
  • Supplier Analysis and Profiling
  • Competitor Analysis
  • Inventory Management
  • Social media Influencers
  • Key Opinion Leaders (Kols)
  • Medical Researchers
  • Corporates (Healthcare)
  • Media
  • Online Platforms
  • Perception Analysis
  • Sentiment Analysis
  • Goodwill Analysis
  • Influencer Dashboards
  • Consumer Analysis
  • Distributer Analysis
  • Wholesale Distributors
  • Mail-order Distributors
  • Retail Pharmacies
  • Specialty Pharmacies
  • Group Purchasing Organizations
  • Customer/Partner Identification
  • Go-to-market Strategy
  • Competitive Intelligence
  • New Business Models
  • Pharmaceutical/ Biopharmaceutical
  • Medical Devices
  • Capital Equipment
  • Information Systems
  • Contract Research Organization (CRO)
  • Contract Development Manufacturing Organization (CDMO)
  • Technology Scouting
  • R&D/IP Best Practices
  • Consumer Survey
  • Go-to-market Strategy
  • Opportunity Analysis
  • Partner Assessment
  • Competitive Intelligence
  • New Business Models
  • Patients
  • Distributers
  • Stockiest
  • Hospitals
  • Incubators & Innovation Centers
  • service 1
  • service 2
  • service 3
  • service 4
Key Functions
  • CEO & Corporate Strategy
  • CTO & RD&I Leadership
  • BU & Operations Leadership
  • Strategic Leadership
  • Open Innovation, Scouting & M&A Leadership
  • CMO, Marketing Leadership
Client’s Key Business Objective
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Support Integration
  • Innovation
  • Competitive
  • Regulatory
  • Strategic
  • Market
  • Sustainable

Client’s Success Story

Client – A leading In-vitro diagnostic manufacturer

Business objective

In-vitro diagnostic manufacturer faces a lot of pricing issues with respect to the product, and due to the competitive pricing of other players and the decisive factor doesn’t lie with the company’s hand

  • The main objective of the engagement was to understand the recent innovations and understand the market scenario and decide the pricing for the product

Key Business Questions

  • What are the newly developed technology and their applications in in-vitro diagnostics
  • Who are the major players and recent innovations in the industry?
  • With recent innovation, how has the price of the product affected?


  • Assessing market scenario. recent product launches, scientific literature, sales figures, product segments,
  • Referred paid databases and identified patents/literature around them.
  • IEBS analyzed the market scenario for the in-vitro diagnostics and developed the pricing model for the client

Business Objective

  • Helped the client comprehend innovations focused on In-Vitro diagnostics
  • Enabled the client to cater to the current innovation in the domain
  • Facilitated the client in understanding on understanding the different pricing and their dependency on the various features
  • Assisted the client in understanding the best price for the product and their dependency on various variables. The team also developed an efficient model for future

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Regional Director

Sacco System
An International Biotech Hub

Ingenious E-Brain has proven to be a true catalyst for our organizational success. Their unparalleled expertise & deep knowledge in the healthcare industry allowed us to reimagine our business model, optimize processes, and enhance customer experiences. Most importantly, we appreciate how they responded promptly and clearly, even during odd hours.


[Chief Quality Officer (CQO)]

Bayer AG
German multinational pharmaceutical and biotechnology company

We have been working with IEB for a long time, and they have been consistently providing deliverables par excellence. We would love to recommend them to our peers for future research & analytics projects. They understood our needs/problems well and worked very patiently and diligently, making changes every time we added new details.


Head of Sustainability Management

Swiss multinational healthcare company

We highly recommend Ingenious E-Brain to anyone seeking innovative solutions in sustainable drug development. Their professionalism, expertise, and dedication have proven invaluable assets to our business, maximizing efficiency & significantly reducing water consumption. Their commitment to sustainable practices has improved our bottom line and aligned our business with our core values.


External Partnering Director

Boehringer Ingelheim
Pharmaceutical company, Germany

I am very impressed with your research and would love to recommend you for future research activities. The team has done a good job of understanding our needs and was very patient in taking care of our needs every time.


Chief Operations Officer (COO)]

Healthcare company, North Carolina

As an established healthcare company in medical, diagnostic, surgical, and analytical lab supplies, broadening our horizons to the regions with potential opportunities has been our key milestone. Thanks to Ingenious E-Brain consultants with high expertise in the healthcare industry for helping us select appropriate regions through market sizing & forecast.

frequently asked questions

We start by benchmarking different technologies and then recommend the ones with great potential. For this, we perform technology scouting to understand what adjacent industries or sectors are using and then assess the feasibility of their implementation. For state-of-the-art technologies, our team develops an understanding of the technology landscape while assessing whitespaces and gaps in the current products and technologies. Other than this, it also involves implementation of various technologies in energy storage sector

Here is what we do to make sure that the specific demands of your customers are being fulfilled:

  • Assessing opportunities by identifying customer needs, industry gaps, tracking new entrants, etc.
  • Understanding regional consumer perspectives through surveys, price sensitivity, new trends, etc.
  • Having a look at the geographical spread of different customer categories, adoption trend in different regions, etc.
  • Identifying new customers and profiling customers based on geographies, revenue potential, buying patterns, etc.
  • Understanding the implementation of various novel materials, processes, and architectures.

To help our clients understand their customers and their opinion, we start by assessing the competitive landscape, positioning, competitions in different regions, etc., followed by analyzing country-wise regulations, government policies, and restrictions and their impact on the business. After that, detailed profiling of companies is done based on SWOT analysis, product portfolio, services, and strategies. When we are able to identify target geographies, adoption trends, and factors affecting business in different geographies, it becomes easier to understand market figures in terms of volume and value, evaluate product segments, etc.

Here are the important things involved in the process:

  • Understanding market figures in terms of volume and value, evaluating product segments, etc.
  • Identifying new customers and profiling customers based on geographies, revenue potential, buying patterns, etc.
  • Assessing competitive landscape, positioning, competitions in different regions, etc.
  • Assessing transforming the industry’s energy savings, reducing emissions, and conserving resources.
  • Identifying improvement towards modularity and the ability to disassemble products, minimizing strong adhesives and blended components.

We help businesses reduce their carbon footprints by CO2 capture and utilization. Our team focuses on several factors such as life cycle assessment, water consumption, energy consumption, etc. and also performs assessments of the techno-commercial aspects of emerging technologies. We implement digitization by identifying competitors best practices, use cases, and business cases. We also encourage the usage of more recycled materials in new products as well as materials which are easier to recycle.

The product development acceleration involves the following things:

  • Assessing the competitive edge and positioning of different players.
  • Estimating the market potential of different product segments.
  • Estimating technology scalability, time to market, risk associated, etc.
  • Assessing opportunities by identifying customer needs, industry gaps, tracking new entrants, etc.
  • Assessing in implementing various products towards high spectral, efficiency, low power consumption, and cost effectiveness.

our Experts