Mobility - Ingenious e-Brain
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Mobility

A Deep-Dive into our work on the industry

overview

Sustainability has disrupted the mobility sector in every possible way, be it an architecture with electrified powertrain technology, vehicle interiors, production methods, or ownership models. It has also given us a new way to travel and transport goods in a more productive, flexible, and environment-friendly way. This disruption has led to new forms and business models of mobility, such as BEV, FCEV, autonomous driving solutions, shared mobility, and charging & refueling infrastructure. This rapid transition has imposed pressure on the stakeholders to gain a competitive edge and forced them to collaborate with other stakeholders in the value chain.

Ingenious e-Brain Solutions (IEBS) assesses the strategic paths and actions focused on the short- to long-term horizon, usually ranging from 1 to 20 years down the line. We support our clients in defining their strategic paths for the future through technology, market intelligence, competitive intelligence services, and implementation practices in a pragmatic manner, facilitating decision-making, and translating the strategy into feasible initiatives.

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Electrification

  • 48V Architecture
  • SiC Inverters
  • Vehicle-to-Load Applications
  • Axial Flux Motors
  • In-wheel motors
  • Hairpin-Wound Motors
  • Magnet-free Motors
  • Non-Li-ion Batteries
  • Solid-state Batteries
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Sustainability & Alternate Fuels

  • Battery Repurposing
  • Natural Refrigerants
  • Power-to-Liquid
  • Hydrogen Engines
  • Ammonia Engines
  • Flex-fuel Engines
  • FCEV
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Autonomous Driving

  • Robotaxi
  • Autonomous Delivery
  • Drones/Robots
  • 4D/5D Radars
  • 4D/5D Lidar
  • Pedestrian Behaviour
  • Prediction
  • Sensor Noise Reduction
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Automotive Safety

  • Airbags
  • ADAS
  • ARAS
  • Smart Helmets
  • Embedded Vision
  • Touch-free HMIs
  • Pedestrian Safety
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Urban Mobility

  • E-bikes
  • Shared Mobility
  • M-a-a-S
  • T-a-a-S
  • Air Taxi
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Connected Mobility

  • V2X Connectivity
  • Advanced Interfaces
  • On-the-go services
  • 5G & Cloud
  • connectivity
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Infrastructure

  • Fast/Ultrafast charging stations
  • Green H2 Production & refueling
  • Grid Load-balancing
  • Bi-directional Charging
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Intelligent Cockpit

  • Driver Monitoring
  • In-cabin Radar
  • Child/Pet Detection
  • Smart Surfaces
  • AI Assistant
  • Brain-Computer Interface
  • Realtime OS

Raw Material Providers

OEMs

Ingredient Manufacturer

Supplier/ Distributor

Product Manufacturer

End User

Raw materials sourcing from AgriFarming

Provides equipment / machinery for processing raw materials

Process / extract ingredients from raw materials

Supplies / distributes ingredients to product manufacturer

Manufactures food and beverage products utilizing ingredients

End users of the products

  • Metals,
  • Coatings
  • Plastics
  • Polymers
  • Ceramics
  • Others
  • Technology Scouting
  • Market Estimation
  • Regulatory Assessment
  • Opportunity Assessment
  • Bearings
  • Casings
  • Valves
  • Seals
  • Fasteners
  • Frames
  • Connections
  • Control units
  • Sensors
  • Others
  • Assessing Market Demand
  • Identifying New markets and customers
  • Understanding OEMS’ & Tier-1 supplier’s perception
  • LCA & carbon footprint reduction strategies
  • E-axles
  • Headlights
  • Instrument Panels
  • ADAS Modules
  • Battery Modules
  • Airbags
  • HVAC Units
  • Others
  • Supplier Profiling
  • Competitors’ Intelligence
  • M&A Opportunities
  • Identifying new applications areas
  • OEMs’ Roadmap Analysis
  • Two-wheelers
  • Three-wheelers
  • Passenger Cars
  • Pickup Trucks
  • Light Duty commercial vehicles
  • Heavy duty commercial vehicles
  • Others
  • Consumer Needs
  • Geographical heat map analysis for different products and consumer distribution
  • New Business Models
  • Go-to-market Strategy
  • Charging Stations
  • Hydrogen Refueling Stations
  • Hydrogen Distribution
  • Mobile Refueling Stations
  • Vehicle-to-X Infrastructure
  • Others
  • Opportunity Assessment
  • Market Forecasting
  • Regulatory Assessment
  • Competitive Intelligence
  • Individual Owner
  • Shared Ownership
  • Fleet Owners
  • service 1
  • service 2
  • service 3
  • service 4
INGENIOUS ENGAGEMENT AND SOLUTION FRAMEWORK
Key Functions
  • CEO & Corporate Strategy
  • CTO & RD&I Leadership
  • BU & Operations Leadership
  • Strategic Leadership
  • Open Innovation, Scouting & M&A Leadership
  • CMO, Marketing Leadership
Client’s Key Business Objective
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Support Integration
  • Innovation
    Management
  • Competitive
    Intelligence
  • Regulatory
    Assessment
  • Strategic
    Management
  • Market
    Realization
  • Sustainable
    Breakthroughs

Client’s Success Story

A Leading Battery
recycler company.

Business Objective

The client wanted to understand the state-of-the-art technology for automotive electrification, recent innovations towards electrification, market opportunities, and competitor’s activities across the value chain to formulate its business strategy:

  • The main objective of the engagement was to understand the recent innovations, applications, player activities, and global market forecast related to electric vehicles.

Key Business Questions

  • What are the newly developed technology and their applications in automotive electrification?
  • Who are the major players and their strategic activities in this industry?
  • How much will the global EV market grow in the future based on different segments such as vehicle type, application, and region?

Approach

  • Assessing patenting activities, recent product launches, scientific literature, sales figures, product segments, OEMs’ roadmaps.
  • Referred paid databases and identified patents/literature around it.
  • IEBS analyzed recent research and development activities of OEMs and suppliers in this space, their strategic alliances, announcements, investments, etc.

Client Success Details

  • Helped the client comprehend innovations focused on automotive electrification.
  • Enabled the client to cater to the current and future demand for EVs.
  • Helped the client develop an understanding of different existing business models and new business models focused on the EV industry.
  • Assisted the client in identifying the best-fit region for developing market penetration strategies in the pick- up truck segment.

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TESTIMONIALS

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Head of production

Daimler
German automaker

We’ve had the pleasure of working with Ingenious e-Brain, and it has been an incredible journey. The analytical thinking of automotive and ICT industry experts guided us at every step of fabricating smart sensors for mobility companies. We consider them an invaluable partner and highly recommend their services to any organization seeking consulting expertise.”

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Head of Department (ESG)

Faurecia SE
French global automotive supplier

My team is really impressed with the tangible and selected results provided by Ingenious e-Brain experts so that we can act upon them. They not only showcased different checkpoints across the roadmap towards GHG emissions reduction but also mentioned all the capabilities required throughout the journey toward success.

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Head of Risk Management

Gentherm Incorporated
Automotive industry company, Michigan

We were diligently working on manufacturing auxiliary electrical systems for EVs, for which we need to understand recent innovations towards electrification, market opportunities, and competitor’s activities to formulate our business strategy. In strategizing the entire business operation, Ingenious provided us with ample information on trending production technologies, applications, player activities, and global market forecast related to EVs.

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Senior Vice President

Grammer AG
German Automotive company

As a renowned automotive company with an insightful portfolio, we remain curious to keep adding features to our cars. We thought of incorporating the novel split door concept in our upcoming models. To make it a reality, Ingenious e-Brain scouted the ideas and inculcated the best-fit solutions for our fleet of vehicles by conducting planned & deep research on the subject.

frequently asked questions

Here is what we do to make sure that the specific demands of your customers are being fulfilled:

  • Assessing opportunities by identifying customer needs, industry gaps, tracking new entrants, etc.
  • Understanding regional consumer perspectives through surveys, price sensitivity, new trends, etc.
  • Having a look at the geographical spread of different customer categories, adoption trend in different regions, etc.
  • Identifying new customers and profiling customers based on geographies, revenue potential, buying patterns, etc.

To help our clients understand their customers and their opinions, we start by assessing the competitive landscape, positioning, competitions in different regions, etc., followed by analyzing country-wise regulations, government policies, and restrictions and their impact on the business. After that, detailed profiling of companies is done based on SWOT analysis, product portfolio, services, and strategies. When we are able to identify target geographies, adoption trends, and factors affecting business in different geographies, it becomes easier to understand market figures in terms of volume and value, evaluate product segments, etc.

Here are the important things involved in the process:

  • Understanding market figures in terms of volume and value, evaluating product segments, etc.
  • Identifying new customers and profiling customers based on geographies, revenue potential, buying patterns, etc.
  • Assessing competitive landscape, positioning, competitions in different regions, etc.

We help businesses reduce waste and carbon footprints through sustainable and eco-friendly ingredients and product offerings. Our team focuses on several factors such as life cycle assessment, water consumption, energy consumption, etc. and also performs assessments of the techno-commercial aspects of emerging technologies. We implement digitization by identifying competitors best practices, use cases, and business cases.

The product development acceleration involves the following things:

  • Assessing the competitive edge and positioning of different players.
  • Estimating the market potential of different product segments.
  • Estimating technology scalability, time to market, risk associated, etc.
  • Assessing opportunities by identifying customer needs, industry gaps, tracking new entrants, etc.

We start by benchmarking different technologies and then recommend the ones with great potential. For this, we perform technology scouting to understand what adjacent industries or sectors are using and then assess the feasibility of their implementation. For state-of-the-art technologies, our team develops an understanding of the technology landscape while assessing whitespaces and gaps in the current products and technologies.

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