Challenge
Fuel injector is not anything but an electronically controlled valve which is been supplied with the pressurized fuel. However, fuel is used for the petrol and diesel supply in automotive. But urea is used for emission system and thus reduces the harmful gas. The client is one of the global players of the automotive industry; it manufactures vehicle interiors components, i.e. seats, dashboard and emission control system etc.
The automotive industry recognizes and is responding to the air quality challenge. Manufacturers are working hard to reduce the emissions of vehicles, with all new models meeting strict emissions standards. A competitive analysis is a critical part for the companies to make strategies. The client was planning to launch a new product after 2 years, so before the product hit the market client wants to understand the two key competitor’s portfolios, to take a better decision.
