Objective
One of our FMCG clients sought to explore versatile, high-performing adaptogenic ingredients that seamlessly integrate across product lines. They aimed to align with rising consumer demand for functional, natural wellness solutions while streamlining innovation and minimizing research time.
Our Strategic Approach
We conducted a comprehensive secondary research approach, leveraging a range of reputable commercial databases, including Factiva, Mintel, and Crunchbase—alongside scientific journals, as well as patent and non-patent literature. The approach enabled us to conduct an in-depth assessment of the functional capabilities and potential applications of adaptogenic ingredients relevant to the client’s specific objectives while also providing insights into emerging trends and future market outlook.
Explore how we strategically identified top-performing relevant adaptogens for innovation-ready FMCG products.
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