Challenge
A modular CCU systems provider had redesigned its Go-to-Market (GTM) strategy to launch its products into a new region where profound changes in carbon credits, regulatory frameworks related to decarbonization, and carbon neutrality goals by hard-to-abate sectors were observed, although, they faced the difficult task of implementing it
Business objective
The Client wanted our support in redesigning their GTM strategy and conducting strategic roadshows in the targeted region to understand the tipping points in terms of customer acquisition across the modular CCU segments and to plan delicate negotiations with EPC and direct customers
Approach
- Managing licensing strategy, revenue, and discount management, key performance indicators, and dashboards
- IEBS went on roadshows from city to city with the Client’s teams to validate the customer perceptions, needs, gaps, challenges & preferences with EPC players who knew the market reality
Client’s success details
This engagement helped the Client to understand the business impact of the GTM model. The following benefits and outcomes were delivered to the Client:
- The implementation model enabled the company to gain regional opportunities along with the capability to capture the modular CCU market through an innovative licensing strategy
- Market share increased by 40% in various customer categories and ~20% growth in carbon capture space
- New geography expansion proved lucrative as its sales grew to represent 30% of overall revenues in just two years
- Reshaped the EPC network and the channel to deliver the new business strategy efficiently