Decarbonisation & Sustainability
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Decarbonisation & Sustainability

A Deep-Dive into our work on the industry


Customer behaviors and investors’ eco-conscious focus are constantly navigating enterprises worldwide to integrate sustainability across their business operations. Also, the climate protection-related regulations imposed by various administrations have urged firms to follow the path to decarbonisation and reduce their carbon footprint. Thus, many organizations have been actively incorporating ESG (environmental, social and governance) principles to meet their decarbonisation milestones and become carbon-neutral or carbon-negative. It is estimated that over 1,500 enterprises globally have set net-zero targets. Moreover, decarbonisation approaches are not only intended to reduce the carbon footprint of a particular business but also to build a positive brand image. Companies aligning with sustainability may witness business expansion by developing climate-friendly, low-emission products and services in the near future. 

Ingenious e-Brain (IeB) assesses the strategic paths and actions focused on the short to long-term horizon, usually ranging from 1 to 20 years down the line; IeB supports the client in defining their strategic paths for the future through technology, market intelligence, competitive intelligence services, and implementation practices in a pragmatic manner, facilitating decision-making, and translating the strategy into feasible initiatives. 

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Energy Transition

  • New energy
  • Low-carbon Energy (Solar | Wind | Hydro | Nuclear | Others)
  • Low-carbon Fuels (2nd & 3rd Generation Biofuels | Renewable LNG | Renewable Fuels
  • Renewable Hydrogen & Renewable Hydrogen Economy
  • Waste-to-heat
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GHG Emissions Management

  • CCUS – Point Source | Biogenic | Direct air capture
  • Emissions Monitoring & Control
  • Natural & Low GWP Refrigerants
  • Afforestation and Reforestation
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Electrification & Systems Integration

  • Energy Storage & Grid Management (Smart Grid)
  • Thermal Batteries
  • Power-to-heat
  • End-use Electrification such as Heat Pupps, etc.
  • Energy Supply Optimization
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Energy Efficiency & Optimization

  • Advanced Controls & Analytics
  • Simulation & Remote Monitoring
  • Waste Management
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Circular Economy

  • Waste Management & Recycling
  • Plastics Chemical Recycling
  • Food Waste
  • Solvent Recovery

Raw Materials Production

Raw Materials Distribution

Product Manufacturing

Product Distribution & Retail



Eco-friendly extraction, renewable resources

Efficient logistics, reduced carbon emissions

Energy-efficient, circular economy principles

Eco-friendly, sustainable supply chain

Responsible consumer behavior, greener choices

Efficient recycling, proper waste disposal

  • Eco-friendly Extraction
  • Renewable Resource Exploration
  • Resource Efficiency
  • Sustainable Sourcing Practices
  • Low-impact Extraction/Mining Processes
  • Environmentally Conscious Harvesting
  • Environmental Impact Assessments
  • Sustainable Sourcing Strategies
  • Technology Adoption for Eco-friendly Extraction
  • Green Supply Chain Optimization
  • Life-cycle Assessment
  • Green Transportation Methods
  • Energy-efficient Shipping/Transport Practices
  • Optimal Supply Chain Routes
  • Eco-friendly Packaging Solutions
  • Carbon Footprint Reduction
  • Sustainable Strategies
  • Carbon Footprint Analysis and Reduction Plans
  • Logistics & Transportation Efficiency Improvements
  • Supply Chain Optimization
  • Life-cycle Assessment
  • Sustainable Packaging Solutions
  • Energy-efficient Plants
  • Process Waste Reduction
  • Recycling in production processes
  • Water Conservation
  • Adoption of green technologies
  • Eco-conscious equipment choices
  • Energy & Resource Efficiency Assessment
  • Circular Economy Approach Assessment
  • Eco-friendly Technology Trend Analysis
  • Supplier/Partner/ Customer Assessment
  • Go-to-market Strategy
  • Regulatory Assessmen
  • Sustainable Packaging
  • Greener Distribution Networks
  • Environmentally Friendly Outlets
  • Eco-labeling and Certifications
  • Renewable Energy Integration
  • Sustainable Retail and Distribution Strategies
  • Supply Chain Sustainability Assessment
  • Eco-labeling and Certification Guidance
  • New Business Models
  • Opportunity Analysis
  • Consumer Behavior Analysis
  • Consumer Awareness
  • Sustainable Lifestyle Choices
  • Responsible Product Usage
  • Choosing Eco-friendly Options
  • Reduce, Reuse, Recycle
  • Mindful Purchasing Habits
  • service 1
  • service 2
  • service 3
  • service 4
  • Effective and Environment-friendly Recycling
  • Proper Waste Management
  • Circular Economy Initiatives
  • Upcycling and Reusing Products
  • Eco-friendly Disposal Methods
  • Waste Management and Recycling Strategies
  • Recycling Technology Scouting and Opportunity Analysis
  • Product Lifecycle Assessments
  • Regulatory Assessment
  • Market Opportunity Analysis
  • Consumer Survey
  • New Business Models
Key Functions
  • CEO & Corporate Strategy
  • CTO & RD&I Leadership
  • BU & Operations Leadership
  • Strategic Leadership
  • Open Innovation, Scouting & M&A Leadership
  • CMO, Marketing Leadership
Client’s Key Business Objective
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Support Integration
  • Innovation
  • Competitive
  • Regulatory
  • Strategic
  • Market
  • Sustainable

Client’s Success Story

Client – A Leading Modular CCU systems Provider


A modular CCU systems provider had redesigned its Go-to-Market (GTM) strategy to launch its products into a new region where profound changes in carbon credits, regulatory frameworks related to decarbonization, and carbon neutrality goals by hard-to-abate sectors were observed, although, they faced the difficult task of implementing it

Business objective

The Client wanted our support in redesigning their GTM strategy and conducting strategic roadshows in the targeted region to understand the tipping points in terms of customer acquisition across the modular CCU segments and to plan delicate negotiations with EPC and direct customers


  • Managing licensing strategy, revenue, and discount management, key performance indicators, and dashboards
  • IEBS went on roadshows from city to city with the Client’s teams to validate the customer perceptions, needs, gaps, challenges & preferences with EPC players who knew the market reality

Client’s success details

This engagement helped the Client to understand the business impact of the GTM model. The following benefits and outcomes were delivered to the Client:

  • The implementation model enabled the company to gain regional opportunities along with the capability to capture the modular CCU market through an innovative licensing strategy
  • Market share increased by 40% in various customer categories and ~20% growth in carbon capture space
  • New geography expansion proved lucrative as its sales grew to represent 30% of overall revenues in just two years
  • Reshaped the EPC network and the channel to deliver the new business strategy efficiently

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Oddvar Spjeld


With exhaustive research and analytics, prompt responses, and quick deliveries by Ingenious experts, we have been able to explore the Indian CCU market in an efficient manner. By understanding our competitive advantage, IeB assisted us in recognizing potential partners across the country and scheduled our meetings with a few collaboration-seeking partners related to the CCU sector. It was a pleasure working with you people.


Milana Ayzenberg


The unwavering support of the highly competent team of Ingenious e-Brain experts helped us tap into the Indian CCUS market swiftly. By understanding our competitive advantage, IeB delivered significant information on potential primary & secondary customers and delivered critical insights into the supply chain by emphasizing pricing, logistics, and available cement polymer composite (CPC) suppliers.


Chief Technology Officer (CTO)

Netherlands-based Digital Solutions provider

IeB has never failed to amaze us with its outstanding services, especially in delivering evidence-based strategies & transformative solutions. The holistic approach of IeB helped us considerably mitigate our carbon footprint by creating a strategic roadmap to reduce scope 1 and scope 3 emissions.


Head of Sustainability Management

Swiss multinational healthcare company

We highly recommend Ingenious e-Brain to anyone seeking innovative solutions in sustainable drug development. Their professionalism, expertise, and dedication have proven invaluable assets to our business, maximizing efficiency & significantly reducing water consumption. Their commitment to sustainable practices has improved our bottom line and aligned our business with our core values.

frequently asked questions

Here is what we do to make sure that the specific demands of your customers are being fulfilled:

  • Assessing opportunities by identifying customer needs, industry gaps, tracking new entrants, etc.
  • Understanding regional consumer perspectives through surveys, price sensitivity, new trends, etc.
  • Having a look at the geographical spread of different customer categories, adoption trend in different regions, etc.
  • Identifying new customers and profiling customers based on geographies, revenue potential, buying patterns, etc.
  • Understanding the implementation of various novel materials, processes, and architectures.

To help our clients understand their customers and their opinion, we start by assessing the competitive landscape, positioning, competitions in different regions, etc., followed by analyzing country-wise regulations, government policies, and restrictions and their impact on the business. After that, detailed profiling of companies is done based on SWOT analysis, product portfolio, services, and strategies. When we are able to identify target geographies, adoption trends, and factors affecting business in different geographies, it becomes easier to understand market figures in terms of volume and value, evaluate product segments, etc.

Here are the important things involved in the process:

  • Understanding market figures in terms of volume and value, evaluating product segments, etc.
  • Identifying new customers and profiling customers based on geographies, revenue potential, buying patterns, etc.
  • Assessing competitive landscape, positioning, competitions in different regions, etc.
  • Assessing transforming the industry’s energy savings, reducing emissions, and conserving resources.
  • Identifying improvement towards modularity and the ability to disassemble products, minimizing strong adhesives and blended components.

We help businesses reduce their carbon footprints by CO2 capture and utilization. Our team focuses on several factors such as life cycle assessment, water consumption, energy consumption, etc. and also performs assessments of the techno-commercial aspects of emerging technologies. We implement digitization by identifying competitors best practices, use cases, and business cases. We also encourage the usage of more recycled materials in new products as well as materials which are easier to recycle.

The product development acceleration involves the following things:

  • Assessing the competitive edge and positioning of different players.
  • Estimating the market potential of different product segments.
  • Estimating technology scalability, time to market, risk associated, etc.
  • Assessing opportunities by identifying customer needs, industry gaps, tracking new entrants, etc.
  • Assessing in implementing various products towards high spectral, efficiency, low power consumption, and cost effectiveness.

We start by benchmarking different technologies and then recommend the ones with great potential. For this, we perform technology scouting to understand what adjacent industries or sectors are using and then assess the feasibility of their implementation. For state-of-the-art technologies, our team develops an understanding of the technology landscape while assessing whitespaces and gaps in the current products and technologies. Other than this, we also help in the implementation of various digital technologies in smart devices and advanced products.

our Experts