The Client

A Global Oncology Pharmaceutical Company

The Challenge

The client wanted to conduct market study to understand the current and future market potential along with the changing regulatory scenario in the global oncology pharmaceutical market.

Our Solution

The team conducted a detailed assessment of the global oncology pharmaceutical market and captured insights about all the stakeholders in the supply chain. We used our in-house data estimation models to calculate the current market size and future market potential. The data model incorporated the effects of all market forces to derive the actual numbers. Using advanced analytics, we successfully generated insights to support client’s strategic decision making. The study provided in-depth insights about the demand of different medicines and along with a second level segmentation of medicine demand by region.

The Impact

This study helped the client to identify the most potential markets in both short term and long-term strategic aspects. The client worked around a strategy based on our insights and his expertise and was able to increase his market share by nearly 5% in the last 2 years.