Value assessment

The healthcare landscape is undergoing a profound shift towards value-based care, where the focus is on delivering improved patient outcomes justifying treatment cost and securing optimal market access. A robust value development and optimization is essential to quantify the impact of a product on patient outcomes, healthcare systems, and economic value.

Our Value Assessment service helps pharma and MedTech companies quantify and communicate the value proposition of their products effectively. By leveraging advanced methodologies and deep industry expertise, we assist clients in building compelling value packages that resonate with payers, healthcare providers, and patients.

How we assist?

Stakeholder Segmentation

We identify and profile target audiences to tailor messaging for maximum impact.

Value Proposition Development

We collaborate with clients to define and articulate the unique value proposition of their product, aligning it with patient needs, unmet medical needs and winning over competition.

Inputs for Evidence Generation

To optimize value, we identify evidence requirements including clinical, economic, and real-world data, to support the product's value.

Message Development, testing

We collaborate with clients to develop compelling value propositions and key messages that accurately reflect the product's benefits. We employ qualitative and quantitative research methodologies to assess the effectiveness of different messages across various channels.