Overview

Decision-making is becoming critical, complex, and far more expensive. As R&D costs rise, timelines shorten, and regulations get tighter, conventional methods of conducting primary market research for innovation have become slow, risky, and often inefficient. Poorly designed studies lead to costly trial-and-error, limited access to the right experts, and insights that fail to translate into real strategic direction. 

Our session, “From Expert Insight to Action: Primary Market Research for Life Sciences,” dives into how pharmaceutical, biotech, and MedTech companies can leverage primary market research into a decision engine. Using proven frameworks, innovative approaches, and real-world case studies, Ingenious e-Brain experts demonstrate how to develop and execute effective primary research that cuts rework, shortens time to insight by 40-60%, and provides decision-quality intelligence for R&D, market access, and commercial organizations. Also, the webinar covers how a globally distributed KOL network enables rapid, compliant access to real-time insights across the US, Europe, and APAC.

Key Points to Be Covered

  • The Evolving Role of Primary Market Research in Life Sciences
    How primary market research has evolved from an ad hoc expert-interview approach to a critical decision-support engine for drug development, market access, and launch. 
  • Research Design That Reduces Risk and Rework
    Explore practical approaches to define clear research objectives, identify the right experts, and design expert interviews to reduce bias, close knowledge gaps, and minimize the risk of costly rework. 
  • Expert & KOL Access in a Constrained Environment
    Understanding strategies to identify and engage hard-to-reach KOLs, payers, regulators, and patient stakeholders across the US, Europe, and APAC. 
  • Building Scale and Depth Through In-House KOL Expertise
    Understand how our in-house network of 120+ vetted life sciences KOLs enables quicker expert access, deeper contextual insights, and more consistent primary research outcomes. 
  • Regulatory & Compliance Issues
    Effectively managing Sunshine Act, EFPIA, ABPI, and local regulations, and reflecting the evolving expectations that are re-shaping primary research in 2026.
  • Using AI-Assisted Techniques to Shorten Time-to-Insight
    How to accelerate competitive intelligence synthesis, pattern recognition, and insight extraction with AI-enabled tools without sacrificing accuracy.
  • Increasing Primary Research Capabilities
    Establishing an internal roadmap and benchmarking against industry best practices to scale research operations quickly, consistently, and effectively.
  • Translating Expert Inputs into Decision-Ready Outputs
    Elaborating on our well-defined frameworks tailored to your needs, interactive dashboards, and scenario-based simulations that not only convert complex primary research findings into clear, actionable insights but also enable faster, more confident decisions.

Who Should Attend? 

Designed for decision-makers and R&D leaders in pharmaceutical and biopharmaceutical companies, biotechnology firms, medical device & diagnostics manufacturers, Contract Research Organizations (CROs), healthcare investment & venture capital firms, academic medical centers & research institutions, MedTech and medical device startups, and leading life sciences advisory & consulting organizations supporting complex R&D, market access, and commercialization decisions. 

Register to decode market noise, access the right expert signals, and build primary market research strategies that drive confident life sciences decisions.

Register Now

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