Chemicals & Materials - Ingenious e-Brain
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Chemicals & Materials

A Deep-Dive into our work on the industry


The chemical industry is undergoing a significant transformation as ambitious research and development teams focus on better ways to produce, store, and use chemical resources. The production of chemicals involves converting raw materials such as fossil fuels, water, minerals, metals, and so on into tens of thousands of different products that are central to modern life as we know it. While focusing on sustainability, bio-based products are gaining interest in most segments, leading to a reduction in carbon footprint. The ongoing adoption of technological developments is a feature of the chemicals industry that can be seen in every segment and creates both opportunities and risks. The growing need for process efficiency drives the adoption of technologies such as Internet of Things (IoT) sensors for production processes and end-product performance. Other than this, high-performance materials are increasingly being used in various industries due to their strength and durability. Environmental and social governance (ESG) issues are a tipping point for the chemicals industry and are impacting businesses across sectors. So, more and more businesses are focusing on new technology trends like plastic and polymer technology, 3D printing research, etc. 

Ingenious e-Brain (IeB) assesses the strategic paths and actions focused on the short to long-term horizon, usually ranging from 1 to 20 years down the line. We support our clients in defining their strategic paths for the future through technology, market intelligence, competitive intelligence services, and implementation practices in a pragmatic manner, facilitating decision-making, and translating the strategy into feasible initiatives.

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Paints & Coatings

  • Eco-friendly paints
    • Zero/low VOC paints
    • Natural paints
  • Reduction in usage of fossil-based raw materials
  • Adoption of waterborne solvents
  • Green coatings
  • Tailor-made compositions for high performance
  • Anti-microbial coatings
  • UV protective coating
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Specialty chemicals & additives

  • Greener API manufacturing
    • Waste management
    • Involvement of plant cells, bacteria, enzymes
  • Involvement of plant cells, bacteria, enzymes
    • Efficiency
  • Flame retardants
    • Halogen-free
  • Sustainable additives
    • Renewable, biodegradable, and non-toxic
  • Nanotechnology
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Polymers/ Specialty polymers

  • Bio-based specialty
    • PHA
    • PBS
    • PLA
  • Green polymer additives
    • Lubricants
    • Special Plasticizers
  • High-performance polymers
    • PTFE
    • PEEK
  • Advanced polymers
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Cosmetics & personal care

  • Eco-friendly/Clean beauty products
    • Plant-based ingredients
  • Natural anti-oxidants from plant extracts
    • Mineral antioxidants, phyto-antioxidants
  • Anti-Pollution Ingredients
  • Advanced Skincare Ingredients
    • Retinoids, peptides, hyaluronic acid
  • Nano particles in cosmetics
    • Titanium oxide/ Zinc oxide
    • Carbon black
  • CBD (cannabidiol) Infused Products
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Food & beverages

  • Functional food additives
    • Natural antioxidants such as tocopherols & plant extracts for extended shelf lives
    • Anticaking agents for efficient processing
  • Artificial intelligence advancements in flavor & fragrance
  • Clean Label products
  • Food-safe thermoplastic polymers
    • PFAs: Food packaging
  • Alternative Sweeteners
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Pulp & paper/ Packaging

  • Sustainable packaging
    • Biodegradable packaging
    • Fiber-based packaging
    • Bioplastics
  • Edible Packaging
  • Recyclable Materials
    • Mono-material packaging
    • Biaxially oriented films
  • Active packaging
    • To improve its shelf life, freshness, and quality
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Others (Textiles, agrochemicals, construction chemicals, etc.)

  • Agro-chemical developments
    • Use of Biopesticides
    • Microbial pesticides
    • Nano-pesticides
  • Specialized inks
    • Thermochromic, Photochromic, and Hydro chromic
  • Recycling waste materials in the textile industry
    • Fishing nets
    • PET bottles
  • Self-healing chemicals for smart construction

Raw Material Providers


Ingredient Manufacturer

Supplier/ Distributor

Product Manufacturer

End User

Raw materials sourcing from AgriFarming

Provides equipment / machinery for processing raw materials

Process / extract ingredients from raw materials

Supplies / distributes ingredients to product manufacturer

Manufactures food and beverage products utilizing ingredients

End users of the products

  • Petroleum and Petrochemicals
  • Coal and Natural Gas
  • Salts
  • Hydrogen & Other industrial Gases
  • Silica
  • Smart Materials and Nano-materials
  • Sustainable & Bio-based Materials
  • Others
  • Novel Material Scouting
  • Customer Identification
  • Market Opportunity
  • Supply-demand Scenario
  • Regulatory Assessment
  • Competitive Analysis
  • Base Chemicals
  • Monomers, Polymers & Resins
  • Pigments & Dyes
  • Additives
  • Chemical Intermediates
  • Active Pharmaceutical Ingredients
  • Organic and Inorganic Acids
  • Others
  • Materials Scouting
  • Technology Landscape
  • Market Opportunity
  • Customer Identification
  • Player’s Activity, Merger & Acquisitions
  • Application Scouting
  • Regulatory Assessment
  • Specialty Coatings
  • Adhesives and Sealants
  • Resins and Polymers
  • Composite Materials
  • Specialty Additives
  • Specialty Inks and Pigments
  • Custom Chemical Solutions
  • Others
  • Technology/Trend Analysis
  • Supplier Analysis and Profiling
  • Competitor Intelligence
  • Go-to-market Strategy
  • Customer Analysis
  • Regulatory Assessment
  • Environment and Human-friendly Materials
  • High-value, Niche, and Customized Chemical Products
  • Green Solutions/ Technologies
  • Digitalization of chemicals
  • Tailor-made customization
  • Customer/Partner Identification
  • Go-to-market Strategy
  • Competitive Intelligence
  • New Business Models
  • Technology Scouting
  • R&D/IP Best Practices
  • New Business Models
  • Opportunity Analysis
  • Finished Products
  • Process Chemicals
  • Custom Chemical Solutions
  • Others
  • Technology Scouting
  • R&D/IP Best Practices
  • Consumer Survey
  • Go-to-market Strategy
  • Opportunity Analysis
  • Partner Assessment
  • Competitive Intelligence
  • New Business Models
  • Competitive Intelligence
  • New Business Models
  • Opportunity Analysis
  • Partner Identification
  • Technology Due Diligence
  • Player’s Activity, Merger & Acquisitions
  • Technology/Trend Analysis
  • Individual Consumers
  • Automotive Industry
  • Pharmaceuticals and Healthcare
  • Automotive, Aerospace, Electronics, Construction
  • Textiles, Packaging
  • Food and Beverage Industry
  • Others
Key Functions
  • CEO & Corporate Strategy
  • CTO & RD&I Leadership
  • BU & Operations Leadership
  • Strategic Leadership
  • Open Innovation, Scouting & M&A Leadership
  • CMO, Marketing Leadership
Client’s Key Business Objective
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Support Integration
  • Innovation
  • Competitive
  • Regulatory
  • Strategic
  • Market
  • Sustainable

Client’s Success Story

A Leading Integrated Chemical
Equipment Major

Business Objective

The client wanted to understand in detail how the new trend of adsorption/absorption in the chemical industry will benefit lower emission of CO2 from a mixture of gases and dehumidifying air/other gaseous mixtures.
The main objective of the engagement was to understand the technology developments for materials and equipment, market attractiveness, business models, and player ecosystem.

Research Methdology

  • Secondary Research: Conducted exhaustive desk research to understand technologies and the overall demand for the adsorption of CO2 and moisture.
  • Referred paid databases and identified patents/literature around them.

Key Business Questions

  • What are the different types of materials developed recently that can absorb moisture and/or CO2?
  • What are the preparation methods for these absorbing materials?
  • What are the sustainability aspects related to these absorbing materials?
  • What are the various CO2 & moisture-absorbing equipment for various end-use applications and key specifications or parameters?
  • Who are the key active players in different sectors where the CO2 & moisture-absorbing equipment are utilized?

Benefits to Client

  • Helped the client understand the new and upcoming adsorbing material.
  • Helped the client adapt new technology with effective parameters for regeneration of adsorbing material.
  • Assisted the client in understanding the different existing equipment models and new equipment models focused on the adsorption process.

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Chief Product Officer (CPO)

Teknos Group Oy
Paint & coating industry, Finland

Working with Ingenious e-Brain has been a game-changer for our business. Their high expertise & deep industry knowledge around coating materials and biodegradable compounds have helped us understand market trends around water-proof coatings and navigate complex challenges. Without a doubt, they have become our trusted advisors.


Strategy Head, R&D

Sun Chemical
Printing inks and pigments manufacturer, New Jersey

I’d like to thank the team of Ingenious e-Brain for their tailored approach to helping our firm gather the results we were looking for. They helped us connect with the formulation provider to ease the ongoing R&D project at our facility. I would recommend them to the other members of my organization and look forward to employing their services again.


[Head of Innovation Management]

Axalta Coating Systems Ltd.
American company specializing in coatings

With the assistance of Ingenious, we’ve been able to commercialize our novel edible formulation efficiently. Their team’s strong support and authentic information helped us add an invaluable patent to our portfolio. We consider your firm an agile, scalable platform to empower growth and success.


Director, ESG Department

Huntsman Corporation
American multinational manufacturer & marketer of chemical products

You guys are of course trailblazers for our marginally growing chemical industry. The details you shared about making the cross-linking system sustainable to improve the final product have supported us in meeting the regulatory standards. Considering the prompt response and precise data, we have recommended you to other peers across the sector.

frequently asked questions

Here is what we do to make sure that the specific demands of your customers are being fulfilled:

  • Assessing opportunities by identifying customer needs, industry gaps, tracking new entrants, etc.
  • Understanding regional consumer perspective by surveys, price sensitivity, new trends, etc.
  • Having a look at the geographical spread of different customer categories, adoption trend in different regions, etc.
  • Identifying new customers and profiling customers based on geographies, revenue potential, buying patterns, etc.
  • Understanding the implementation of various novel materials, processes, and technologies.

To help our clients understand their customers and their opinions, we start by assessing the competitive landscape, positioning, competitions in different regions, etc., followed by analyzing country-wise regulations, government policies, and restrictions and their impact on the business. After that, detailed profiling of companies is done based on SWOT analysis, product portfolio, services, and strategies. When we are able to identify target geographies, adoption trends, and factors affecting business in different geographies, it becomes easier to understand market figures in terms of volume and value, evaluate product segments, etc.

Here are few important things involved in the process:

  • Understanding market figures in terms of volume and value, evaluating product segments, etc.
  • Identifying new customers and profiling customers based on geographies, revenue potential, buying patterns, etc.
  • Assessing competitive landscape, positioning, competitions in different regions, products, etc.
  • Assessing transforming the industry’s energy savings, reducing emissions, and conserving resources.
  • Identifying improvement towards modularity and the ability to disassemble products, minimizing strong adhesives and blended components.

We help businesses reduce waste and carbon footprints through sustainable and eco-friendly ingredients and product offerings. Our team focuses on several factors such as life cycle assessment, water consumption, energy consumption, etc. and also performs assessments of the techno-commercial aspects of emerging technologies. We implement digitization by identifying competitors best practices, use cases, and business cases. Other than this, we also asses the usage of more recycled materials in new products as well as materials that are easier to recycle.

The product development acceleration involves the following things:

  • Assessing the competitive edge and positioning of different players
  • Estimating the market potential of different product segments
  • Estimating technology scalability, time to market, risk associated, etc.
  • Assessing opportunities by identifying customer needs, industry gaps, tracking new entrants, etc.

We start by benchmarking different technologies and then recommend the ones with great potential. For this, we perform technology scouting to understand what adjacent industries or sectors are using and then assess the feasibility of their implementation. For state-of-the-art technologies, our team develops an understanding of the technology landscape while assessing whitespaces and gaps in the current products and technologies. Other than this, it also involves implementation of various digital technologies in smart devices and advanced products.

our Experts