FMCG - Ingenious e-Brain
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FMCG

A Deep-Dive into our work on the industry

overview

The fast-moving consumer goods (FMCG) industry is facing a huge disruption that affects its ability to generate profitable growth. This disruption will continue due to evolving and stringent regulations, higher safety standards, the growing power of e-commerce players, price pressure, shifting consumer preferences, and the explosion of small brands that have captured most of the growth in recent years.

Ingenious e-Brain (IeB) assesses the strategic paths and actions focused on the short, mid, and long-term horizons, usually ranging from 1 to 20 years down the line; IEBS supports the clients in identifying and developing actionable plans to address complex business challenges related to supply chain, evolving consumer needs, regulations, and sustainability through our technology, market intelligence, and competitive intelligence services.

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Next Generation Personal Care

The personal care industry is evolving as we enter a new era, led by brands creating highly innovative products that meet the demands of future-generation customers. Our expertise supports our clients in identifying trends, opportunities, and strategic market growth analysis, enabling them to develop successful growth strategies.

  • Inhalable Beauty
  • Waterless Beauty
  • Lab-Grown Hair
  • Pre/Pro/Postbiotics
  • Intelligent Devices
  • Digitalization
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Smart & Safe Home Care

The smart and safe home care industry is consistently transforming with the advent of advanced and sustainable materials and delivery technologies combined with digital technologies, which have accelerated the growth in this segment even further. Our expertise supports our clients in identifying disrupting trends, regulatory-compliant materials, and technologies through detailed market analysis for the home and health care industries. It enables them to integrate unique solutions and gain a competitive advantage.

  • Self-cleaning Materials
  • Waterless Cleaning
  • Long-lasting Disinfectant
  • Advanced Spraying Technology
  • Sustainable & Natural Solutions
  • Improved Anti-bacterial Solutions
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Ingredients / Substitution

The ever-changing lifestyle, increasing consumer purchasing power, and rapid growth in multifunctional ingredients are the key drivers of the personal and home care market. Our expertise supports our clients in exploring and prioritizing novel or alternative ingredient solutions that are clean-label, safe, efficacious, and biodegradable to reformulate their existing product lines. With an in-depth analysis of the home care industry, we help businesses meet their short-, mid-, and long-term sustainability goals.

  • Microbiome-friendly Skin Care
  • Upcycled Ingredients
  • Novel Polymers
  • Bio-solvents
  • Sustainable/Long-lasting Fragrance
  • CBD
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Sustainability

In today’s time, more and more consumers are inclining towards eco-friendly offerings and personal and home care brands that measure up to their sustainability expectations. Our expertise helps our clients monitor, track sustainability initiatives, and redesign their sustainable business models while following trends like biodegradable plastic research etc. This helps them to maintain a necessary balance with evolving work environments and innovations for establishing effective growth strategies.

  • Waste Upcycling & Recycling
  • Waste Valorization
  • Plastic Alternatives
  • Carbon-Neutral Production
  • Less Water & Land Usage
  • Supply Chain Traceability
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Packaging

The commitment to eco-friendly manufacturing and sustainable personal and home care packaging is growing stronger every day due to evolving stringent regulatory guidelines related to the carbon footprint. This is also the reason why every business in the industry prefers packaging models that are sustainable. Our expertise supports our clients in designing sustainable packaging solutions and has increased transparency regarding labeling and materials used. We also identify digital opportunities to automate the process and enhance consumer interaction with packaging solutions.

  • Sustainable Packaging
  • Label-Free Packaging
  • Plastic-Free Packaging
  • Smart/Intelligent Packaging
  • Packaging Automation
  • Nanosensors
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Personalized Cosmetics

Personalized cosmetics are increasing in popularity. The segment will likely gain momentum in the coming years, considering evolving regulatory guidelines and compliance, increased investment in R&D, and consumer demands. Our expertise supports companies in identifying disruptive technologies and market opportunities through in-depth competitive analysis of the beauty industry

  • DNA-based analysis
  • Customization & Data Science
  • Immersive Beauty (AR/VR)
  • Facial Mapping 
  • 3D Printing
  • Programmable Hair Color 
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Green Cosmetics

Owing to the rising concern for health and the environment and the growing awareness towards ethical and sustainable values, green consumer behavior in the cosmetics market has gained huge traction. However, higher prices, scalability, and reaching out to the masses are still an industry’s unmet needs. Our expertise supports clients in building sustainable solutions and cost-effective business models to achieve their sustainability goals while expanding their markets.

  • Biobased
  • Naturally Sourced
  • Organic Sourcing
  • Vegan Ingredients
  • Cruelty-free Beauty
  • Biodegradable
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Microbiome Based Cosmetics

With the ever-increasing interest in long-term health, consumers are shifting to cosmetics that contain prebiotics, probiotics, and postbiotics or are biome-friendly. However, not all developments and products see the same success level. With expertise in latest trends like probiotic research, prebiotic research, our team supports businesses in identifying pressing industry issues and scouting technologies to address these issues and build a roadmap for future success.

  • Microbiome Testing 
  • Pre/Pro/Postbiotics
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Blue Light Protection

The constant use of digital gadgets leads to increased exposure to blue light, which also causes several health issues ranging from skin damage to sleep disorders. In the current scenario, this has become one of the major concerns for consumers. Our expertise supports companies in exploring potential opportunities across the blue light protection ingredients market and provides insights into the supply-demand equation of innovative ingredients and strategies adopted by peer groups.

  • UV Filters
  • Vitamins
  • Microalgae Bio-actives
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Nutricosmetics

Global nutri-cosmetics has exhibited significant growth in recent years, owing to rising awareness about the “beauty from within” concept, several health benefits of nutri-cosmetics, and an inclination towards orally consumable natural health products. With in-depth analysis of the skin care industry and other relevant areas, our team supports clients in identifying novel and functional natural ingredients and reformulating their existing product lines with these ingredients for superior performance and increased consumer adoption.

  • Beauty Beverages
  • Dietary Supplements
  • Collagen-based Products
  • Herbal Ingredients
  • Anti-fatigue
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Digitalization

With the evolution of digital technology, the cosmetics industry is transforming rapidly and presenting another dimension to beauty care. As per the competitive analysis of the cosmetics industry, businesses are investing heavily in AI, AR/VR, and IoT to bring breakthrough innovations to consumers. Our expertise supports companies benchmarking and prioritizes the technologies to personalize beauty care and revolutionize how brands connect with their customers through social media and e-commerce.

  • Personalized Beauty
  • Phygitalization
  • 3D Printing
  • Production & Logistics

Raw Material Providers

OEMs

Ingredient Manufacturer

Supplier/ Distributor

Product Manufacturer

End User

Raw materials sourcing from AgriFarming

Provides equipment / machinery for processing raw materials

Process / extract ingredients from raw materials

Supplies / distributes ingredients to product manufacturer

Manufactures food and beverage products utilizing ingredients

End users of the products

  • Vegetables
  • Fruits
  • Flowers
  • Resin
  • Latex
  • Milk
  • Collagen
  • Minerals
  • Metals
  • Crude oil
  • Others
  • Supplier Analysis
  • Market Estimation
  • Regulatory Assessment
  • Trend Analysis
  • Customer Analysis
  • Actives
  • Fragrance/Flavor
  • Extracts
  • Colorant
  • Surfactant
  • Emollient
  • Preservatives
  • UV Filters
  • Disinfectant
  • Anti-irritant
  • Others
  • Technology/Trend Analysis
  • Supplier Analysis and Profiling
  • Competitor Analysis
  • Go-to-market Strategy
  • Customer Analysis
  • Regulatory Assessment
  • Retinols
  • Ceramides
  • Vitamins
  • Glycerin
  • Silicones
  • Ethylene Oxide
  • Lauryl Alcohol
  • CBD
  • Vanillin
  • Eugenol
  • Others
  • Customer/Partner Identification
  • Go-to-market Strategy
  • Competitive Intelligence
  • New Business Models
  • Skin Moisturizers
  • Perfumes
  • Makeup
  • Conditioner
  • Deodorant
  • Lipsticks
  • Foundation
  • Shampoo
  • Toothpaste
  • Detergent
  • Others
  • Technology Scouting
  • R&D/IP Best Practices
  • Consumer Survey
  • Go-to-market Strategy
  • Opportunity Analysis
  • Partner Assessment
  • Competitive Intelligence
  • Brick-and-mortar Stores
  • E-commerce Websites
  • Mobile Commerce (m-commerce)
  • Online Marketplaces
  • Business-to-Business (B2B) Platforms
  • Consumer Trends, Market Dynamics, and Competitive Landscapes
  • Supply Chain Optimization
  • Pricing and Promotion Strategies
  • Customer Segmentation and Targeting
  • Human
  • Pet Animals
  • Farm Animals
  • Livestock
  • Poultry
  • Aquatic Animals
  • service 1
  • service 2
  • service 3
  • service 4
INGENIOUS ENGAGEMENT AND SOLUTION FRAMEWORK
Key Functions
  • CEO & Corporate Strategy
  • CTO & RD&I Leadership
  • BU & Operations Leadership
  • Strategic Leadership
  • Open Innovation, Scouting & M&A Leadership
  • CMO, Marketing Leadership
Client’s Key Business Objective
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Support Integration
  • Innovation
    Management
  • Competitive
    Intelligence
  • Regulatory
    Assessment
  • Strategic
    Management
  • Market
    Realization
  • Sustainable
    Breakthroughs

Client’s Success Story

A Leading Personal
Care Company

Business Objective

The client wanted to understand the consumer behavior, requirements, brand assessment, and the areas of improvement for the their acne treatment product range. The main objective of the engagement was to understand:

  • Future outlook of acne treatment products by checking R&D activities for the last two years
  • Influencing parameters for picking the right acne treatment product
  • Preferred brands by most consumers in different geographies
  • Expert’s opinion on future product development for acne treatment range

Approach

    • The implementation approach began with secondary research for key products and their positive attributes, a consumer behavior survey through social listening, primary research with KOLs/experts, and cumulative analysis to check the areas of improvement for the client’s products, where the client can develop or upgrade its products.

Client Success Details

  • Helped the client understand key challenges faced by consumers, brand perception, likes and dislikes of different products, and their evolving demands and buying patterns.
  • Helped the client by providing intelligence on various types of products preferred by consumers for acne treatment and influencing parameters for selecting a specific acne treatment product.
  • Guided the client in recognizing the latest and upcoming innovations/developments and supporting them in building future strategies for a novel and sustainable range of acne treatment products.
  • Our recommendations helped them in prioritizing strategic activities, business models, and decisions for future investment and branding initiatives to gain a competitive advantage.

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TESTIMONIALS

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Product Development Head

British American Tobacco
Cigarette company London, UK

IEBS has delivered a great engagement scope with working analysts; regular brainstorming together leads us to conclude the study in extremely efficient and reliable ways. We are actively using the insights provided for our product development activities.

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Chief Marketing Officer (CMO)]

Sunstar Group
Japanese global oral care, health and beauty conglomerate

When the global pandemic disrupted the entire business landscape, your marketing strategy and social media analytics solution significantly helped us reach our potential customers and shift our consumer electronics business to digital.

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Chief Technology Officer (CTO)]

L’Oréal S.A.
French personal care company

We were in a pressing need to wrap up our secondary research on acne treatment products, for which we were desperately looking for a consulting firm that could provide us with the deliverable within 48 hours. Ingenious not only accepted this time-bound challenge but also delivered the report containing the exact information on time.

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Chief Executive Officer

Bunge Limited
American agribusiness and food company

Ingenious guided us at every step to sustain in a new market by providing all the relevant information about our competitor’s strategy planning, establishment, product portfolio, expansion plan, financials, revenue & profit, margins, IP, technology mix, and other aspects related to the FMCG market. The report provided factual insights into how we can surpass our competitors and stay ahead in the market.

frequently asked questions

Here is what we do to make sure that the specific demands of your customers are being fulfilled:

  • Assessing opportunities by identifying customer needs, industry gaps, tracking new entrants, etc.
  • Understanding regional consumer perspectives through surveys, price sensitivity, new trends, etc.
  • Having a look at the geographical spread of different customer categories, adoption trend in different regions, etc.
  • Identifying new customers and profiling customers based on geographies, revenue potential, buying patterns, etc.

We start by assessing the competitive landscape, positioning, competitions in different regions, etc., and analyzing country-wise regulations, government policies, and restrictions and their impact on the business. It is followed by a detailed profiling of companies based on SWOT analysis, product portfolio, services, and strategies. Our team also identifies target geographies, adoption trends, and factors affecting business in different geographies. This way, businesses can understand the market figures in terms of volume and value, evaluate product segments, etc.

Some of the major factors are:

  • Understanding the player ecosystem and their business models, growth strategies, and best practices
  • Identifying potential solution partners and assessing their market footprint, R&D spending, strategic alliances, etc.
  • Prioritizing technology and supply chain partners considering sustainability, scalability, and ROI.

We help businesses reduce waste and carbon footprints through sustainable and eco-friendly ingredients and product offerings. Our team focuses on several factors such as life cycle assessment, water consumption, energy consumption, etc. and also performs assessments of the techno-commercial aspects of emerging technologies. We implement digitization by identifying competitors best practices, use cases, and business cases.

The product development acceleration involves the following things:

  • Assessing the competitive edge and positioning of different players
  • Estimating the market potential of different product segments
  • Estimating technology scalability, time to market, risk associated, etc.
  • Assessing opportunities by identifying customer needs, industry gaps, tracking new entrants, etc.

We start by benchmarking different technologies and then recommend the ones with great potential. For this, we perform technology scouting to understand what adjacent industries or sectors are using and then assess the feasibility of their implementation. For state-of-the-art technologies, our team develops an understanding of the technology landscape while assessing whitespaces and gaps in the current products and technologies.

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