A Deep-Dive into our work on the industry
The fast-moving consumer goods (FMCG) industry is facing a huge disruption that affects its ability to generate profitable growth. This disruption will continue due to evolving and stringent regulations, higher safety standards, the growing power of e-commerce players, price pressure, shifting consumer preferences, and the explosion of small brands that have captured most of the growth in recent years.
Ingenious e-Brain Solutions (IEBS) assesses the strategic paths and actions focused on the short, mid, and long-term horizons, usually ranging from 1 to 20 years down the line; IEBS supports the clients in identifying and developing actionable plans to address complex business challenges related to supply chain, evolving consumer needs, regulations, and sustainability through our technology, market intelligence, and competitive intelligence services.
Next Generation Personal Care
The personal care industry is evolving as we enter a new era, led by brands creating highly innovative products that meet the demands of future-generation customers. Our expertise supports our clients in identifying trends, opportunities, and strategic market growth analysis, enabling them to develop successful growth strategies.
Smart & Safe Home Care
The smart and safe home care industry is consistently transforming with the advent of advanced and sustainable materials and delivery technologies combined with digital technologies, which have accelerated the growth in this segment even further. Our expertise supports our clients in identifying disrupting trends, regulatory-compliant materials, and technologies through detailed market analysis for the home and health care industries. It enables them to integrate unique solutions and gain a competitive advantage.
Ingredients / Substitution
The ever-changing lifestyle, increasing consumer purchasing power, and rapid growth in multifunctional ingredients are the key drivers of the personal and home care market. Our expertise supports our clients in exploring and prioritizing novel or alternative ingredient solutions that are clean-label, safe, efficacious, and biodegradable to reformulate their existing product lines. With an in-depth analysis of the home care industry, we help businesses meet their short-, mid-, and long-term sustainability goals.
Sustainability
In today’s time, more and more consumers are inclining towards eco-friendly offerings and personal and home care brands that measure up to their sustainability expectations. Our expertise helps our clients monitor, track sustainability initiatives, and redesign their sustainable business models while following trends like biodegradable plastic research etc. This helps them to maintain a necessary balance with evolving work environments and innovations for establishing effective growth strategies.
Packaging
The commitment to eco-friendly manufacturing and sustainable personal and home care packaging is growing stronger every day due to evolving stringent regulatory guidelines related to the carbon footprint. This is also the reason why every business in the industry prefers packaging models that are sustainable. Our expertise supports our clients in designing sustainable packaging solutions and has increased transparency regarding labeling and materials used. We also identify digital opportunities to automate the process and enhance consumer interaction with packaging solutions.
Personalized Cosmetics
Personalized cosmetics are increasing in popularity. The segment will likely gain momentum in the coming years, considering evolving regulatory guidelines and compliance, increased investment in R&D, and consumer demands. Our expertise supports companies in identifying disruptive technologies and market opportunities through in-depth competitive analysis of the beauty industry.
Green Cosmetics
Owing to the rising concern for health and the environment and the growing awareness towards ethical and sustainable values, green consumer behavior in the cosmetics market has gained huge traction. However, higher prices, scalability, and reaching out to the masses are still an industry’s unmet needs. Our expertise supports clients in building sustainable solutions and cost-effective business models to achieve their sustainability goals while expanding their markets.
Microbiome Based Cosmetics
With the ever-increasing interest in long-term health, consumers are shifting to cosmetics that contain prebiotics, probiotics, and postbiotics or are biome-friendly. However, not all developments and products see the same success level. With expertise in latest trends like probiotic research, prebiotic research, our team supports businesses in identifying pressing industry issues and scouting technologies to address these issues and build a roadmap for future success.
Blue Light Protection
The constant use of digital gadgets leads to increased exposure to blue light, which also causes several health issues ranging from skin damage to sleep disorders. In the current scenario, this has become one of the major concerns for consumers. Our expertise supports companies in exploring potential opportunities across the blue light protection ingredients market and provides insights into the supply-demand equation of innovative ingredients and strategies adopted by peer groups.
Nutricosmetics
Global nutri-cosmetics has exhibited significant growth in recent years, owing to rising awareness about the “beauty from within” concept, several health benefits of nutri-cosmetics, and an inclination towards orally consumable natural health products. With in-depth analysis of the skin care industry and other relevant areas, our team supports clients in identifying novel and functional natural ingredients and reformulating their existing product lines with these ingredients for superior performance and increased consumer adoption.
Digitalization
With the evolution of digital technology, the cosmetics industry is transforming rapidly and presenting another dimension to beauty care. As per the competitive analysis of the cosmetics industry, businesses are investing heavily in AI, AR/VR, and IoT to bring breakthrough innovations to consumers. Our expertise supports companies benchmarking and prioritizes the technologies to personalize beauty care and revolutionize how brands connect with their customers through social media and e-commerce.
Raw Material Providers
OEMs
Ingredient Manufacturer
Supplier/ Distributor
Product Manufacturer
End User
Raw materials sourcing from AgriFarming
Provides equipment / machinery for processing raw materials
Process / extract ingredients from raw materials
Supplies / distributes ingredients to product manufacturer
Manufactures food and beverage products utilizing ingredients
End users of the products
Business Objective
The client wanted to understand the consumer behavior, requirements, brand assessment, and the areas of improvement for the their acne treatment product range. The main objective of the engagement was to understand:
Approach
Client Success Details
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IEBS has delivered a great engagement scope with working analysts; regular brainstorming together leads us to conclude the study in extremely efficient and reliable ways. We are actively using the insights provided for our product development activities.
When the global pandemic disrupted the entire business landscape, your marketing strategy and social media analytics solution significantly helped us reach our potential customers and shift our consumer electronics business to digital.
We were in a pressing need to wrap up our secondary research on acne treatment products, for which we were desperately looking for a consulting firm that could provide us with the deliverable within 48 hours. Ingenious not only accepted this time-bound challenge but also delivered the report containing the exact information on time.
Ingenious guided us at every step to sustain in a new market by providing all the relevant information about our competitor’s strategy planning, establishment, product portfolio, expansion plan, financials, revenue & profit, margins, IP, technology mix, and other aspects related to the FMCG market. The report provided factual insights into how we can surpass our competitors and stay ahead in the market.
Here is what we do to make sure that the specific demands of your customers are being fulfilled:
We start by assessing the competitive landscape, positioning, competitions in different regions, etc., and analyzing country-wise regulations, government policies, and restrictions and their impact on the business. It is followed by a detailed profiling of companies based on SWOT analysis, product portfolio, services, and strategies. Our team also identifies target geographies, adoption trends, and factors affecting business in different geographies. This way, businesses can understand the market figures in terms of volume and value, evaluate product segments, etc.
Some of the major factors are:
We help businesses reduce waste and carbon footprints through sustainable and eco-friendly ingredients and product offerings. Our team focuses on several factors such as life cycle assessment, water consumption, energy consumption, etc. and also performs assessments of the techno-commercial aspects of emerging technologies. We implement digitization by identifying competitors best practices, use cases, and business cases.
The product development acceleration involves the following things:
We start by benchmarking different technologies and then recommend the ones with great potential. For this, we perform technology scouting to understand what adjacent industries or sectors are using and then assess the feasibility of their implementation. For state-of-the-art technologies, our team develops an understanding of the technology landscape while assessing whitespaces and gaps in the current products and technologies.
