Food and Beverages
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Food and Beverages

A Deep-Dive into our work on the industry


The food and beverage industry has been experiencing a series of changes since the last decade due to the rapidly changing behaviors of consumers, technological advancements, and stringent regulations. Nutrition, convenience, and sustainability requirements are redefining the way food and beverage industries operate, with consumers shifting to plant-forward diets, “clean labels,” nutritionally dense ingredients, and personalized nutrition.

Ingenious e-Brain Solutions (IEBS) assesses the strategic paths and actions focused on the short, mid, and long-term horizons, usually ranging from 1 to 20 years down the line. IEBS supports clients in identifying and developing actionable plans to address complex business challenges related to supply chain, evolving consumer needs, regulations, and sustainability through our technology, market intelligence, and competitive intelligence services.

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Reformulation & Reduction

Due to consumers shifting towards healthier and sustainable consumption patterns and ensuring access to safe and nutritious food for all, industry leaders are aligning their food and beverage product portfolios to improve their nutritional profile or reduce the content of ingredients or nutrients of concern. Our expertise supports our clients in developing growth strategies by understanding consumer needs. We also help them in reformulating specific products to ensure that they are as per the norms put in place by kosher certifying agencies/halal certification agencies.

  • Functional Ingredients
  • Clean label Products (flavors, colors, stabilizers, and binders)
  • Free-form (allergen, alcohol, kosher, toxins)
  • Natural Alternatives
  • Sugar, Salt, and Fat Reduction
  • Sensory Modifiers (flavor, taste, coating, and encapsulation)
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Health & Wellness

The COVID-19 pandemic has broadly influenced consumers’ behavior in selecting food and beverage products. Their decision is driven by their desire to consume healthy and nutrient-dense foods and drinks that can boost the immune system, improve mood, and maintain energy. Our expertise supports our clients in identifying latest trends and opportunities such as infant formula research, setting the roadmap for the better-for-you food and beverage category, and enabling them to develop successful growth strategies.

  • Microbiome Product
  • Precision Nutrition
  • Targeted Nutrition
  • Specialized Nutrition
  • Protein/Vitamin Fortification
  • Superfoods
  • Nutraceuticals
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Packaging & Delivery

As the food and beverage delivery sector witnesses immense growth, packaging becomes more indispensable. Industry players and leading packaging suppliers are exploring novel technologies such as bio-plastic research for sustainable and lightweight materials, waste reduction or detection options, and interactive digital formats. Our expertise supports our clients in identifying techno-commercial insights on recyclable materials, bio-based packaging, regulatory-compliant materials, and technologies to enable them to integrate unique solutions and maintain a competitive edge.

  • Plastic-free Packaging
  • Renewable Packaging
  • Recyclable/Reusable Packaging
  • Bioplastic
  • Smart/intelligent Packaging
  • Traceability
  • Retail Innovation
  • Drone-based Delivery
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Sustainability & Circular Economy

The food and beverage industry is observing significant efforts and initiatives by stakeholders to promote sustainability and a circular economy, primarily due to regulations, governmental and industrial efforts, and evolving consumer preferences. Our expertise supports our clients in exploring and prioritizing alternate materials and technologies through sustainable environmental research. We also help them with innovative solutions for a sustainable future and redesign the entire “farm to fork” process.

  • Sustainable Ingredients
  • Alternative Proteins
  • Meat Replacement
  • Hybrid Meat
  • Non-alcoholic Drinks
  • Sustainable Nutrition
  • Plant-based Products
  • Dairy Alternatives
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Waste Reduction

A reduction in food loss and waste is positively impacting the bottom line of many companies while improving sustainability and food security. This results in a significant reduction in GHG emissions and makes economic sense for all stakeholders across the value chain. Our expertise supports our clients in integrating solutions to reduce plastic waste throughout the production process. Like other waste management solutions, solid waste management solutions can also be used at different stages like processing, handling, storage, distribution, marketing, and consumption.

  • Waste Reduction and Utilization
  • Food Storage Management
  • Monitoring and Tracking Waste
  • Shelf-life Extension Technology
  • Alternate Sourcing – Sustainable Solutions
  • Recycling Food Waste
  • More from Less 
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The food and beverage industry is undergoing a digital revolution, and the rise of Industry 5.0 is creating a vast range of opportunities and challenges for manufacturers and suppliers. The latest technologies, including IoT, techrobotics automation & solutions, advanced data analytics, and smart sensor solutions, have the potential to transform production and supply chains. Our expertise supports our clients in identifying and integrating valid solutions into their existing production processes, including food processing, filling, packaging, supply, and integration.

  • Precision Nutrition
  • Supply chain Transparency
  • Quality Management
  • Production Optimization
  • Reduction in Energy consumption
  • Food Waste Reduction

Raw Material Providers


Ingredient Manufacturer

Supplier/ Distributor

Product Manufacturer

End User

Raw materials sourcing from AgriFarming

Provides equipment / machinery for processing raw materials

Process / extract ingredients from raw materials

Supplies / distributes ingredients to product manufacturer

Manufactures food and beverage products utilizing ingredients

End users of the products

  • Cereals
  • Seeds
  • Cocoa
  • Milk
  • Vegetables
  • Fruits
  • Flowers
  • Others
  • Supplier Analysis
  • Market Estimation
  • Regulatory Assessment
  • Trend Analysis
  • Customer Analysis
  • Grinder
  • Mixers/Blenders
  • Extruders
  • Fermentation Equipment
  • Refrigerators
  • Ovens
  • Pressing/Sheeting
  • Analytical Tools
  • Others
  • Assessment of suitable partner
  • Technology Scouting
  • Identifying Energy and Cost-efficient Solutions
  • Market Analysis
  • Competitors’ Best Practices
  • Taste Ingredients
  • Nutrition Ingredients
  • Functional Ingredients
  • Feed Additives
  • Food Premix
  • Dietary Supplement
  • Specialized Nutrition
  • Others
  • Technology/Trend Analysis
  • Supplier Analysis and Profiling
  • Competitor Analysis
  • Go-to-market Strategy
  • Customer Analysis
  • Regulatory Assessment
  • Flavor & Aroma
  • Emulsifier
  • Stabilizers
  • Texturizer
  • Binder
  • Colorant
  • Sweeteners
  • Meat Analogue
  • Dairy Alternative
  • Others
  • Customer/ Partner Identification
  • Go-to-market Strategy
  • Competitive Intelligence
  • New Business Models
  • Powdered & Liquid Beverage
  • Bakery
  • Dairy Products
  • Chocolate & Confectionery
  • Culinary, Chilled & Froze Food
  • Meat Alternatives
  • Others
  • Technology Scouting
  • R&D/IP Best Practices
  • Consumer Survey
  • Go-to-market Strategy
  • Opportunity Analysis
  • Partner Assessment
  • Competitive Intelligence
  • New Business Models
  • Human
  • Pet Animals
  • Farm Animals
  • Livestock
  • Poultry
  • Aquatic Animals
Key Functions
  • CEO & Corporate Strategy
  • CTO & RD&I Leadership
  • BU & Operations Leadership
  • Strategic Leadership
  • Open Innovation, Scouting & M&A Leadership
  • CMO, Marketing Leadership
Client’s Key Business Objective
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Support Integration
  • Innovation
  • Competitive
  • Regulatory
  • Strategic
  • Market
  • Sustainable

Client’s Success Story

A Leading Food
& Beverage Player.


Botanicals are used to impart pleasant flavor to products where consumers seek more authentic and unconventional taste experiences. Nevertheless, issues associated with botanical flavors in terms of stability, color, and flavor require immediate attention.

Business Objective

The client wanted to have an in-depth understanding of the opportunity areas in the domain of innovative botanical flavor in beverages:

  • The main objective of the engagement was to understand the use of botanical flavors in beverages
  • Extracting the flavor/essence from botanicals and delivering it to beverages
  • Actual botanicals added in the beverages directly (infused flavor)


The implementation approach began with the analysis of various botanical ingredients from the R&D and commercialized sectors. This helped us understand the context and prioritize the main gaps and challenges, followed by the identification of key botanicals for marketing and potential partners for collaboration.

Client Success Details

  • Helped the client by providing various botanical ingredients for different beverage segments like energy drinks, sports drinks, protein drinks, sparkling water, bottled water, iced tea, etc.
  • Assisted the client in understanding the various challenges related to stability, color, flavor, consumer acceptance, etc., and how existing and upcoming solutions can address these.
  • The client followed recommendations to identify the current scenario, strategic focus & action plan, and competitive scenario in the botanical sector. Various key players are working on producing beverages with no added sugar, preservatives, stabilizers, or colors with additional features such as sustainability, clean label, 100% natural, etc.
  • Our recommendations helped the client recognize the beverage segment where benchmarked key botanical ingredients can be utilized, followed by potential partners with right-fit technology who can enable the integration of the optimum solution.

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Patent Officer

Valio Ltd.
Finland-based dairy products manufacturer

Ingenious e-Brain stands out as a true partner in our long journey of managing our lucrative F&B portfolio. Their consultants’ expertise and strategic insights have guided us throughout the litigation lawsuit. Through their meticulous analysis & comprehensive knowledge of global IP regulations, we identified untapped growth opportunities and mitigated potential risks.


[Technology Development Officer]

Jacobs Douwe Egberts
An American-Dutch beverage company

Working together with a partner like you is spectacular. We really appreciate how you extracted the current innovations related to hybrid meat processing in a short time and delivered the compiled report per the industry standards. Extremely happy to work with you guys and expect such contractual collaborations with you in the near future.


[Director, Portfolio Management]

Global leader in sustainable aquaculture feeds

Thank you for your search results. This time, although we didn’t obtain a valid invalidation material but we feel your search was exhaustive, and you covered all aspects related to a beverage preservative. We are very happy with the quality of your reports and service.


Chief Supply Chain Officer (CSCO)]

Mondi plc
Multinational packaging and paper group

Indeed!… Ingenious e-Brain is the best strategic partner for our agribusiness. We were stressed about the post-harvest losses due to cross-border distributions in an unpredictable environment. To navigate this challenge, they helped us recognize the cost-effective temperature-controlled storage solutions and best-fit packaging solutions to enhance our products’ shelf life.

frequently asked questions

Here is what we do to make sure that the specific demands of your customers are being fulfilled:

  • Assessing opportunities by identifying customer needs, industry gaps, tracking new entrants, etc.
  • Understanding regional consumer perspectives through surveys, price sensitivity, new trends, etc.
  • Having a look at the geographical spread of different customer categories, adoption trend in different regions, etc.
  • Identifying new customers and profiling customers based on geographies, revenue potential, buying patterns, etc.

We start by assessing the competitive landscape, positioning, competitions in different regions, etc., and analyzing country-wise regulations, government policies, and restrictions and their impact on the business. It is followed by a detailed profiling of companies based on SWOT analysis, product portfolio, services, and strategies. Our team also identifies target geographies, adoption trends, and factors affecting business in different geographies. This way, businesses can understand the market figures in terms of volume and value, evaluate product segments, etc.

Some of the major factors are:

  • Understanding the player ecosystem and their business models, growth strategies, and best practices
  • Identifying potential solution partners and assessing their market footprint, R&D spending, strategic alliances, etc.
  • Prioritizing technology and supply chain partners considering sustainability, scalability, and ROI

We help businesses reduce waste and carbon footprints through sustainable and eco-friendly ingredients and product offerings. Our team focuses on several factors such as life cycle assessment, water consumption, energy consumption, etc. and also performs assessments of the techno-commercial aspects of emerging technologies. We implement digitization by identifying competitors best practices, use cases, and business cases.

The product development acceleration involves the following things:

  • Assessing the competitive edge and positioning of different players.
  • Estimating the market potential of different product segments.
  • Estimating technology scalability, time to market, risk associated, etc.
  • Assessing opportunities by identifying customer needs, industry gaps, tracking new entrants, etc.

We start by benchmarking different technologies and then recommend the ones with great potential. For this, we perform technology scouting to understand what adjacent industries or sectors are using and then assess the feasibility of their implementation. For state-of-the-art technologies, our team develops an understanding of the technology landscape while assessing whitespaces and gaps in the current products and technologies.

our Experts